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公司战略 英文版pdf电子书版本下载
- （美）戴维·J.科利斯（DavidJ.Collis），（美）辛西娅·A.蒙哥玛利（CynthiaA.Montgomery）著 著
- 出版社： 北京：机械工业出版社
- ISBN：7111064399
- 出版时间：1998
- 标注页数：220页
- 文件大小：55MB
- 文件页数：241页
- 主题词：
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图书目录
Vision, Goals, and Objectives 1
Chapter 1 An Introduction to Corporate strategy 1
The Need for Corporate Strategy 1
CHAPTER 1: AN INTRODUCTION TO CORPORATE STRATEGY 1
Brief Contents 1
The Pressure to Change 2
The Story Today: "No There, There" 4
What Is Corporate Strategy? 5
PRINCIPLES 5
Vision 7
PRACTICE 7
A Framework for Corporate Strategy 7
Goals and Objectives 8
Businesses 9
Resources 9
Structure, Systems, and Processes 10
Corporate Advantage 11
The Road Ahead 12
Recommended Readings 12
APPENDIX A: PAST APPROACHES TO CORPORATE STRATEGY 14
The Concept of Corporate Strategy 14
Appendix A: Past Approaches to Corporate strategy 14
Organization Structure And Diversification 16
Portfolio Planning 16
What Are Resources? 17
Value' Based Strategy 19
Stocks and Flows 19
Generic Corporate Strategies 20
Resource' Based View 21
Chapter 2 Resources and Rents 25
Introduction 25
CHAPTER 2: RESOURCES AND RENTS 25
Resources 25
PRINCIPLES 26
Business'Unit Strategy 26
Industry and Competitive Positioning 26
Resources 27
What Makes Resources Valuable? 30
Intrinsic Properties of Resources 37
Economic Rent 38
The Sting of Schumpeterian Competition 39
Identification of Valuable Resources 41
Resource'Based Strategy 41
PRACTICE 41
Investing in Resources 43
Upgrading Resources 45
Leveraging Resources 46
Recommended Readings 47
APPENDIX B: BUSINESS STRATEGY AND INDU$TRY ANALYSIS 48
Strategy Identification 48
Appendix B: Business Strategy and Industry Analysis 48
Industry Analysis 49
The Degree of Rivalry 50
The beat of Substitutes 53
Buyer Power 53
Supplier Power 54
Summary 54
Generic Strategies 54
CHAPTER 3: SCALE AND SCOPE WITHIN AN INDUSTRY 57
Introduction 57
Chapter 3 Scale and Scope within and Industry 57
Businesses 57
PRINCIPLES 58
Dimensions of Scope 58
Expansion within an Industry 59