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CHAPTER Ⅰ AN OVERVIEW 总论 1

WHY STUDY PUBLIC SPEAKING 1

EVERYONE CAN BE A PUBLIC SPEAKER 7

PUBLIC SPEAKING AS COMMUNICATION 14

VARIETIES OF PUBLIC SPEAKING 19

COMPONENTS OF PUBLIC SPEAKING 25

PROCEDURES OF SPEECH PREPARATION 27

SPEAKER SKETCH 31

CHAPTER Ⅱ PREPARING THE SPEECH 演讲的准备 34

DETERMINING THE TOPIC AND PURPOSE 36

COLLECTING MATERIAL 41

ORGANIZING MATERIAL 45

OUTLINING THE SPEECH 53

SPEECHES GIVEN ON SOME SPECIAL OCCASIONS 66

SPEAKER SKETCH 75

CHAPTER Ⅲ BEGINNING AND ENDING THE SPEECH 演讲的引言与结尾 76

ANALYSIS OF THE INTRODUCTION 76

ANALYSIS OF THE CONCLUSION 97

SPEAKER SKETCH 113

CHAPTER Ⅳ SUPPORTING IDEAS 支持要点 114

ILLUSTRATION OR EXAMPLE 115

STATISTICS 124

TESTIMONY 128

COMPARISON 136

CONTRAST 139

EXPLANATION 142

SUPPORTING IDEAS WITH EMOTIONAL PROOFS 145

SPEAKER SKETCH 148

CHAPTER Ⅴ LANGUAGE CHOICE 语言选择 149

ORAL CHARACTERISTICS 149

USING LANGUAGE EFFECTIVELY 152

FIGURES OF SPEECH 170

OTHER KINDS OF RHETORICAL DEVICES 182

REPETITION OF A SINGLE WORD IN ROOSEVELTS INAUGURAL ADDRESSES 190

CHAPTER Ⅵ DELIVERY 表达 192

FOUR KINDS OF DELIVERY 192

THE IMPORTANCE OF DELIVERY 199

VISIBLE CODE 205

AUDIBLE CODE 212

PRACTICE AND REHEARSAL 223

APPENDIX 附录 228

REFERENCE BOOKS 参考书目 259