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BOOK2 1

Unit 1 Devise a Business Plan 1

Part One Around the Topic 1

Part Two Topic-Centered Listening 3

Part Three Topic-Centered Reading 4

Part Four Grammar 16

Part Five Comprehensive Exercises 19

Part Six Practical Writing 22

Unit 2 Finance Your Business 24

Part One Around the Topic 24

Part Two Topic-Centered Listening 26

Part Three Topic-Centered Reading 27

Part Four Grammar 37

Part Five Comprehensive Exercises 40

Part Six Practical Writing 42

Unit 3 Staff Recruitment and Retention 45

Part One Around the Topic 45

Part Two Topic-Centered Listening 47

Part Three Topic-Centered Reading 48

Part Four Grammar 59

Part Five Comprehensive Exercises 62

Part Six Practical Writing 64

Unit 4 Business Management 67

Part One Around the Topic 67

Part Two Topic-Centered Listening 68

Part Three Topic-Centered Reading 70

Part Four Grammar 80

Part Five Comprehensive Exercises 84

Part Six Practical Writing 87

Unit 5 Market Research 89

Part One Around the Topic 89

Part Two Topic-Centered Listening 91

Part Three Topic-Centered Reading 92

Part Four Grammar 102

Part Five Comprehensive Exercises 105

Part Six Practical Writing 108

Unit 6 Quality Control 112

Part One Around the Topic 112

Part Two Topic-Centered Listening 114

Part Three Topic-Centered Reading 115

Part Four Grammar 124

Part Five Comprehensive Exercises 128

Part Six Practical Writing 130

Unit 7 Promote Your Product 133

Part One Around the Topic 133

Part Two Topic-Centered Listening 134

Part Three Topic-Centered Reading 136

Part Four Grammar 146

Part Five Comprehensive Exercises 149

Part Six Practical Writing 151

Unit 8 Customer Service 153

Part One Around the Topic 153

Part Two Topic-Centered Listening 155

Part Three Topic-Centered Reading 156

Part Four Grammar 166

Part Five Comprehensive Exercises 169

Part Six Practical Writing 171

Unit 9 Deal with the Competition 174

Part One Around the Topic 174

Part Two Topic-Centered Listening 176

Part Three Topic-Centered Reading 177

Part Four Grammar 186

Part Five Comprehensive Exercises 190

Part Six Practical Writing 193

Unit 10 Build Your Brand 195

Part One Around the Topic 195

Part Two Topic-Centered Listening 197

Part Three Topic-Centered Reading 198

Part Four Grammar 208

Part Five Comprehensive Exercises 211

Part Six Practical Writing 214

Glossary 216

Phrases and Expressions 238

References 246

Appendices 247

Ⅰ．Translation for Text 247

Ⅱ．Examinational Syllabus of Pretco-A 279

Ⅲ．Key for Exercises 281

Ⅳ．Affixes ＆ Roots Lists 315