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Unit 1 Culture and Intercultural Communication 1

Warm-up Activities 1

Text A Culture and Intercultural Communication 2

Words and Expressions 4

Exercises 7

Text B Barriers to Intercultural Communication 14

Case Study 17

Unit 2 Cultural Background of Intercultural Business Communication 19

Warm-up Activities 19

Text A Cultural Differences in International Business 20

Words and Expressions 22

Exercises 24

Text B Cultural Negotiation Boundaries 29

Case Study 33

Unit 3 Intercultural Verbal Communication 35

Warm-up Activities 35

Text A Verbal Communication 36

Words and Expressions 39

Exercises 41

Text B A Comparison of American and Japanese Verbal Styles 48

Case Study 51

Unit 4 Intercultural Nonverbal Communication 55

Warm-up Activities 55

Text A Nonverbal Communication 56

Words and Expressions 57

Exercises 60

Text B Nonverbal Communication in Different Cultures 65

Case Study 69

Unit 5 Intercultural Sensitivity 71

Warm-up Activities 71

Text A Cultural Sensitivity 72

Words and Expressions 74

Exercises 77

Text B Cross-Cultural Training 83

Case Study 86

Unit 6 Gender Differences in Intercultural Business Communication 89

Warm-up Activities 89

Text A Gender Differences in the Business World 90

Words and Expressions 91

Exercises 94

Text B Women and Negotiation 100

Case Study 103

Unit 7 Effective Intercultural Business Communication 105

Warm-up Activities 105

Text A Strategies for Effective Intercultural Business Communication 106

Words and Expressions 109

Exercises 111

Text B Results of Poor Cross-Cultural Awareness 118

Case Study 121

Unit 8 Intercultural Marketing Communication 123

Warm-up Activities 123

Text A Intercultural Advertising 124

Words and Expressions 126

Exercises 128

Text B Global Marketing 135

Case Study 138

Unit 9 Intercultural Business Negotiation 139

Warm-up Activities 139

Text A Cross-Cultural Negotiation 140

Words and Expressions 143

Exercises 145

Text B International Negotiation Approaches 151

Case Study 155

Unit 10 Intercultural Conflict 157

Warm-up Activities 157

Text A Stereotypes:An Intercultural No-No 158

Words and Expressions 160

Exercises 163

Text B Techniques for Resolving Cross-Cultural Disputes 169

Case Study 172

Unit 11 International Business Etiquette 175

Warm-up Activities 175

Text A International Business Etiquette 176

Words and Expressions 178

Exercises 181

Text B Business Letter Etiquette 187

Case Study 191

Unit 12 Intercultural Management 193

Warm-up Activities 193

Text A Leadership across Cultures 194

Words and Expressions 197

Exercises 199

Text B The Intercultural Manager 205

Case Study 209