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Value and Strategic Practice of Modern Enterprises under the Guidance of Oriental Management Philosophy&Wang Hong 1

Enterprise Technological Innovation&Tong Tianxiong 9

Crisis Management and Essential Qualities for Professional Managers&Li Zhengli 22

Favourable Turn—Reflections Made One Year after the Financial Crisis&Jin Guozhi 31

A Cross-country Comparison and Views on Transformation of Chinese Economy in Post-crisis Era&Lin Ming 56

Acceleration of Enterprise Economy Transition&Qin Jian 74

Make Provision for Rainy Days While Resting Secure Turn Adversity into Opportunity in Hard Times&Yang Zhengrong 85

Chance Favors Only the Prepared Mind&Yang Hanlin ＆ Yu Jie 97

"Smiling Curve" in Financial Crisis&Ni Guoliang 103

How a Tourism Enterprise Thrives in the Current Economic Crisis&Shen Shide 111

Striving to be a Vital Force in New Energy with Technology-leading Strategy&Qi Xinping 118

Accelerate Product Development by Market and Technology Linkage Mechanism&Ni Zhen 128

Innovative Marketing Strategy: Cultural Marketing&Wang Guozhen 139

Improving Self-Directed Innovation Capability ＆ Promoting the Enterprise's New Development&Zhang Yaozhang ＆ Shi Liang 152

Seize the Opportunity in the Process of Development Strive for Innovation in the Management of Logistics&Jenny Lee 161

Transformation and Changing Energize the Business&Hu Gongming 171

Recreation of the Value through Adjustment and Integration&Tan Fengqi 180

Technology Innovation and Management Elevation&Zhu Guangzhong ＆ Xiao Haojie 198

Opportunity——Holding to Going Global&Yang Zhongyi 208

Stick to Energy Conservation ＆ Emission Reduction,Say Hello to "Low Carbon Time"&Zhang Fuyong 216