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Unit1 关于文化 1

Part Ⅰ Reading 1

Text 1 Culture and Communication 1

Text 2 Culture in Business Communication 6

Part Ⅱ Listening 9

The Role of Intercultural Communication 9

Part Ⅲ Chinese Summary 11

Part Ⅳ Word Study 12

Part Ⅴ Exercises 14

Unit 2 理解商务交际 17

Part Ⅰ Reading 17

Text 1 Becoming an Effective Business Communicator 17

Text 2 Cross-Cultural Verbal Communication Styles 22

Part Ⅱ Listening 25

Cultural Differences in Business Communication 25

Part Ⅲ Chinese Summary 27

Part Ⅳ Word Study 28

Part Ⅴ Exercises 31

Unit 3 跨文化交际概述 34

Part Ⅰ Reading 34

Text 1 Your Brain on Culture 34

Text 2 How to Manage Intercultural Communication 39

Part Ⅱ Listening 42

Cultural Studies and Social Change 42

Part Ⅲ Chinese Summary 44

Part Ⅳ Word Study 45

Part Ⅴ Exercises 48

Unit 4 当今跨文化交际理论 51

Part Ⅰ Reading 51

Text 1 Dominant Theories in Intercultural Business Communication 51

Text 2 Cultivating A Global Mind-set 57

Part Ⅱ Listening 60

Intercultural Communication Competence 60

Part Ⅲ Chinese Summary 62

Part Ⅳ Word Study 63

Part Ⅴ Exercises 65

Unit 5 跨文化交际中的商务礼仪 69

Part Ⅰ Reading 69

Text 1 Greetings, Introductions, and Business Cards 69

Text 2 Conversational Customs and Manners 74

Part Ⅱ Listening 77

Dining and Tipping 77

Part Ⅲ Chinese Summary 78

Part Ⅳ Word Study 79

Part Ⅴ Exercises 82

Unit 6 跨文化价值观 85

Part Ⅰ Reading 85

Text 1 Cultural Values in Business and Society 85

Text 2 Different Values Systems 91

Part Ⅱ Listening 94

Equities and eBay—Culture Gets in the Way 94

Part Ⅲ Chinese Summary 95

Part Ⅳ Word Study 96

Part Ⅴ Exercises 99

Unit 7 跨文化交际中的语言因素 102

Part Ⅰ Reading 102

Text 1 Role of Language in Intercultural Communications 102

Text 2 Lingua Franca and Message Comprehension 107

Part Ⅱ Listening 110

Language, Logic, and Communication 110

Part Ⅲ Chinese Summary 111

Part Ⅳ Word Study 113

Part Ⅴ Exercises 116

Unit 8 商务交际中的文化多样性 120

Part Ⅰ Reading 120

Text 1 Cultural Diversity at Workplace 120

Text 2 Enhancing Intercultural Communication in the Workplace 125

Part Ⅱ Listening 128

Current Trends in the Global Workplace 128

Part Ⅲ Chinese Summary 130

Part Ⅳ Word Study 131

Part Ⅴ Exercises 133

Unit 9 影响跨文化交际的因素 137

Part Ⅰ Reading 137

Text 1 Social Hierarchies Affect Effective Intercultural Business Communication 137

Text 2 Office Customs and Practices 142

Part Ⅱ Listening 144

Customary DemeanorBehavior 144

Part Ⅲ Chinese Summary 146

Part Ⅳ Word Study 147

Part Ⅴ Exercises 150

Unit 10 跨文化对商务交际的影响 153

Part Ⅰ Reading 153

Text 1 Leadership Challenges in A Globally Intercultural World 153

Text 2 Cross-Cultural Dimensions of Decision Making 158

Part Ⅱ Listening 161

Human Resources Management （HRM） in Business Communication 161

Part Ⅲ Chinese Summary 162

Part Ⅳ Word Study 163

Part Ⅴ Exercises 166

Unit 11 跨文化交际障碍 170

Part Ⅰ Reading 170

Text 1 About Intercultural Communication Barriers 170

Text 2 High-context and Low-context Cultures 175

Part Ⅱ Listening 178

Behavioral Barriers to Communication 178

Part Ⅲ Chinese Summary 179

Part Ⅳ Word Study 180

Part Ⅴ Exercises 184

Unit 12 如何应对跨文化交际 187

Part Ⅰ Reading 187

Text 1 Cross-cultural Communication Strategies 187

Text 2 Managing in Multicultural Teams 192

Part Ⅱ Listening 195

Intercultural Communication and Conflict Management 195

Part Ⅲ Chinese Summary 197

Part Ⅳ Word Study 198

Part Ⅴ Exercises 201

Unit 13 跨文化管理 205

Part Ⅰ Reading 205

Text 1 How A Global Mindset Translate to Bottom-line Results？ 205

Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect？ 210

Part Ⅱ Listening 213

Being Culturally Sensitive 213

Part Ⅲ Chinese Summary 215

Part Ⅳ Word Study 216

Unit 14 跨文化谈判 223

Part Ⅰ Reading 223

Text 1 Communicating and Negotiating across Cultures 223

Text 2 The Phases of Intercultural Negotiation 228

Part Ⅱ Listening 231

Communication and Style of Negotiating 231

Part Ⅲ Chinese Summary 233

Part Ⅳ Word Study 234

Part Ⅴ Exercises 237

Unit 15 跨文化营销 241

Part Ⅰ Reading 241

Text 1 Cultural Dynamics in Assessing Global Markets 241

Text 2 Cultural Knowledge 246

Part Ⅱ Listening 249

Required Adaptation 249

Part Ⅲ Chinese Summary 250

Part Ⅳ Word Study 251

Part Ⅴ Exercises 253

Unit 16 跨文化交际面临的挑战 257

Part Ⅰ Reading 257

Text 1 The Challenge and Opportunity of Intercultural Cooperation 257

Text 2 Information Technology and Global E-communication 262

Part Ⅱ Listening 265

Becoming Culture Savvy in Cross-cultural Environment 265

Part Ⅲ Chinese Summary 266

Part Ⅳ Word Study 267

Part Ⅴ Exercises 270