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Unit 1 Promoting Activities 1

Section Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 7

Section Ⅲ Trying Your Hand 9

Section Ⅳ Maintaining a Sharp Eye 13

Passage 1 Marketing:Key to Producing Bestsellers 13

Passage 2 Business Is Business Around the World,or Is It? 16

Section Ⅴ Having Some Fun 18

Unit 2 Company Profiles 19

Section Ⅰ Talking Face to Face 19

Section Ⅱ Being All Ears 24

Section Ⅲ Trying Your Hand 27

Section Ⅳ Maintaining a Sharp Eye 31

Passage 1 A PerfectlyFairBusiness Deal 31

Passage 2 A Perfectly Fair Business Deal(Continued) 34

Section Ⅴ Having Some Fun 37

Unit 3 Purchase and Payment 38

Section Ⅰ Talking Face to Face 38

Section Ⅱ Being All Ears 43

Section Ⅲ Trying Your Hand 46

Section Ⅳ Maintaining a Sharp Eye 51

Passage 1 My Shopping Experiences 51

Passage 2 Convenience Is Most Important 54

Section Ⅴ Having Some Fun 57

Unit 4 Training Across Cultures 59

Section Ⅰ Talking Face to Face 59

Section Ⅱ Being All Ears 64

Section Ⅲ Trying Your Hand 67

Section Ⅳ Maintaining a Sharp Eye 70

Passage 1 My Study-Abroad Experience at Lancaster University 70

Passage 2 Continuous Learning 73

Section Ⅴ Having Some Fun 76

Unit 5 Brands and Advertisements 78

Section Ⅰ Talking Face to Face 78

Section Ⅱ Being All Ears 83

Section Ⅲ Trying Your Hand 86

Section Ⅳ Maintaining a Sharp Eye 89

Passage 1 Brand Name 89

Passage 2 Brand China 92

Section Ⅴ Having Some Fun 96

Unit 6 Sharing the Loss 97

Section Ⅰ Talking Face to Face 97

Section Ⅱ Being All Ears 103

Section Ⅲ Trying Your Hand 106

Section Ⅳ Maintaining a Sharp Eye 111

Passage 1 Insurance 111

Passage 2 Don't Slip Up on Your Cover 114

Section Ⅴ Having Some Fun 117

Unit 7 Busy Agenda and Schedule 118

Section Ⅰ Talking Face to Face 118

Section Ⅱ Being All Ears 125

Section Ⅲ Trying Your Hand 127

Section Ⅳ Maintaining a Sharp Eye 132

Passage 1 Interview:Michelle Nguyen,President of LCD Designs Inc. 132

Passage 2 Michael Dell and His Business 135

Section Ⅴ Having Some Fun 138

Unit 8 Thinking Global,Acting Local 139

Section Ⅰ Talking Face to Face 139

Section Ⅱ Being All Ears 145

Section Ⅲ Trying Your Hand 148

Section Ⅳ Maintaining a Sharp Eye 151

Passage 1 WTO Membership:A Win-Win Situation 151

Passage 2 Love Nature and Create a Green Culture 155

Section Ⅴ Having Some Fun 158

Self-Assessment 159

Key ＆ Translation 177

Vocabulary ＆ Phrases 238