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Unit 1 Exhibiton Services 1

Reading Passage A Types of Meetings,Conventions and Expositions 6

Reading Passage B Meeting Planning 15

Unit 2 Food and Tourism 21

Reading Passage A "Slow Food"Association 26

Reading Passage B Wine Culture in Rural Areas 35

Unit 3 Medical Tourism Destinations 41

Reading Passage A Macau:A Destination for Medical Tourism 46

Reading Passage B Macau's Medical Tourism Competitors 54

Unit 4 Tourism Transportation 58

Reading Passage A Tourism Transport,Technology and Carbon Dioxide Emissions 62

Reading Passage B The Effects of Airfares and Foreign Exchange Rates on Global Tourism 70

Unit 5 Tourism Demands 74

Reading Passage A Customer Needs,Wants and Demands 78

Reading Passage B Forecasting Tourism Demand Using Consumer Expectations 86

Unit 6 Tourism and Hospitality Management 91

Reading Passage A Trends for Hospitality Industry 95

Reading Passage B Franchising in China's Hotel Industry 104

Unit 7 Tourism Marketing 109

Reading Passage A Future Research Directions in Tourism Marketing 115

Reading Passage B Conceptualization of Industrial Tourism 124

Unit 8 Customer Satisfaction 132

Reading Passage A Customer Service and Snowsport Tourism in Australia 136

Reading Passage B The Impact of SST on Destination Image and Customer Delight 145

Key to Exercises 150

Glossary 162