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Reading and Comprehension The Management Pyramid 1

UNIT ONE 1

Reading and Practice Management Functions and Process 5

Reading and Translation The Roles and Skills of Management 12

UNIT TWO 15

Reading and Comprehension Job Analysis 15

Reading and Practice Recruitment 19

Reading and Translation Selection 26

UNIT THREE 30

Reading and Comprehension Performance Appraisal 30

Reading and Practice Training 34

Reading and Translation Compensation 41

Reading and Comprehension Historical Background of Organizational Behavior 45

UNIT FOUR 45

Reading and Practice Strategic Behavior:The Driving Force for Strategic Management 49

Reading and Translation 60

Diversity as a Business Strategy 63

UNIT FIVE 63

Reading and Comprehension Management Philosophies and Organization Structures 63

Reading and Practice New Technology and Organization Design 67

Reading and Translation Organization Design 75

UNIT SIX 80

Reading and Comprehension Analyzing Individual Difference and Retaining Your Best People 80

Reading and Practice Individual Differences 85

Reading and Translation Today’S Debates about Individual Differences 92

Reading and Comprehension How Do Effective General Managers Approach Their Jobs 96

UNIT SEVEN 96

Reading and Practice Situational Leadership 100

Reading and Translation Leadership 107

UNIT EIGHT 112

Reading and Comprehension Public Relations Comes of Age 112

Reading and Practice Integrated Marketing Communications 115

Reading and Translation Public Relations and the Net 122

UNIT NINE 126

Reading and Comprehension The Meaning of Social Responsibility 126

Reading and Practice Managerial Ethics 130

Reading and Translation The Organization’S Role in Ethical Behavior 138

Reading and Comprehension Management Information Systems 144

UNIT TEN 144

Reading and Practice Historical Perspective on Management Information Systems 148

Reading and Translation Data Life Circle 155

UNIT ELEVEN 158

Reading and Comprehension Importance of Controlling and Its Contributions to the Organization 158

Reading and Practice Characteristics of Effective Controls 162

Reading and Translation Types of Control 169

UNIT TWELVE 172

Reading and Practice The Law of Demand 175

Reading and Translation The Effect of Advertising on Demand 181

Reading and Comprehension Tastes and Preferences：One Determinant of Demand 182

UNlT THIRTEEN 184

Reading and Comprehension Marketing Management 184

Reading and Practice 188

The Marketing Manager 196

Reading and Translation Managing the Marketing Mix 196

UNIT FOURTEEN 200

Reading and Comprehension International Marketing 200

Reading and Practice Multinational Corporation 204

Reading and Translation International Marketing Planning and Strategy 211

UNIT FIFTEEN 215

Reading and Comprehension Financial Management 215

Reading and Practice Managing Stocks 220

Reading and Translation The Cost of Capital 227

UNIT SIXTEEN 232

Reading and Comprehension Asset Management Ratios 232

Reading and Practice Financial Analysis 236

Reading and Translation Financial Analysis in the Small Firm 241

UNIT SEVENTEEN 245

Reading and Comprehension The Capital Budgeting Process 245

Reading and Practice International Capital Budgeting 249

Reading and Translation Informal Methods of Risk Analysis in Capital Budgeting 257

UNIT EIGHTEEN 261

Reading and Comprehension Characteristics of High-Technology Industries 261

Reading and Practice Marketing Skills Are Crucial for High-Tech Companies 266

Reading and Translation Other Aspects of Strategic Management in High-Tech Companies 273

UNIT NINETEEN 277

Reading and Comprehension Strategic Planning 277

Reading and Practice Types of Objectives 282

Reading and Translation Characteristics of Soundly Conceived Objectives 290

UNIT TWENTY 294

Reading and Comprehension The Nature of Decision Making 294

Reading and Practice The Process of Decision Making 298

Reading and Translation Individual Decision Making 305

PRACTICAL WRITING 309

1 Application Letter 309

2 Business Letter 312

3 Invitation Card 315

4 E-mail 317

5 Notice 319

6 Resume 321

7 Postcard 324

8 Business Card 325

9 Memorandum 327

10 Advertisement 329

11 Contract 331

12 Business Report 334

13 Proposal Report 337

14 Feasibility Report 339

15 Title and Key Words 341

16 Abstract 343

17 Bibliography 346

18 Degree Paper（Ⅰ） 348

19 Degree Paper（Ⅱ） 350

20 Degree Paper（Ⅲ） 353

GLOSSARY 356