图书介绍
商务英语综合教程 第3册pdf电子书版本下载
- 杨翠萍总主编；谢丹焰，印丕杰主编；李红叶，张建琴，慧永琴，佘丽栋，贾卉，吴建伟，周淳，印丕杰编 著
- 出版社： 北京交通大学出版社；清华大学出版社
- ISBN：781082290X
- 出版时间：2004
- 标注页数：478页
- 文件大小：59MB
- 文件页数：489页
- 主题词：商务－英语－高等学校－教材
PDF下载
下载说明
商务英语综合教程 第3册PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！
（文件页数 要大于 标注页数，上中下等多册电子书除外）
注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具
图书目录
目录 1
Unit 1 Business Meetings 1
Reading Ⅰ How to Attend a Meeting 1
Reading Ⅱ Winning Business Meetings 11
Extension 21
Supplementary Reading 28
Unit 2 Secret to Success 35
Reading Ⅰ Are You an Entrepreneur？ 36
Reading Ⅱ Make Money by Thinking the Unthinkable 47
Extension 57
Supplementary Reading 67
Unit 3 Marketing Strategies 73
Reading Ⅰ When It s Smarter to Be Second to Market 73
Reading Ⅱ Technology-driven Marketing 85
Extension 93
Supplementary Reading 102
Unit 4 Competition 109
Reading Ⅰ The Invisible Fist 109
Reading Ⅱ Morals in the Rat Race 120
Extension 129
Supplementary Reading 139
Unit 5 Investment 146
Reading Ⅰ Going for the Gold 147
Reading Ⅱ King of Bond 157
Extension 167
Supplementary Reading 178
Unit 6 Banking 184
Reading Ⅰ Gaining Efficiencies within the Branch 185
Reading Ⅱ Banking Services 195
Extension 204
Supplementary Reading 211
Reading Ⅰ Power in Your Hand 218
Unit 7 Media and Entertainment 218
Reading Ⅱ How Hollywood Rules 230
Extension 238
Supplementary Reading 248
Unit 8 Services 255
Reading Ⅰ Cross-cultural Views of Service Quality 256
Reading Ⅱ Beyond Expectations 267
Extension 276
Supplementary Reading 285
Unit 9 Business Ethics 293
Reading Ⅰ Ethics and Competitiveness—Put First Things First 293
Reading Ⅱ Bribery—An Inevitable Evil？ 304
Extension 313
Supplementary Reading 322
Reading Ⅰ Flying Solo 329
Unit 10 Intellectual Property 329
Reading Ⅱ Intellectual Property in the Global Marketplace 340
Extension 350
Supplementary Reading 361
Unit 11 E-commerce 369
Reading Ⅰ How can a Dot-com Be This Hot？ 369
Reading Ⅱ Electronic Commerce 381
Extension 390
Supplementary Reading 398
Unit 12 Customers 405
Reading Ⅰ Almighty Customer（Part Ⅰ） 405
Reading Ⅱ The Almighty Customer（Part Ⅱ） 417
Extension 427
Supplementary Reading 438
Appendix Ⅰ 444
Appendix Ⅱ 471