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Unit One Newspaper 1

Part One The History of Newspaper 2

Part Two Text A Who Killed the Newspaper? 6

Text B Newspapers Still a Step Ahead in Local News 10

Part Three Test Yourself 14

Part Four Extend Your Reading 17

Unit Two Culture 19

Part One Culture—What Is Its Meaning? 20

Part Two Text A Exporting Local Culture 24

Text B Today's“Culture of Poverty” 27

Part Three Test Yourself 30

Part Four Extend Your Reading 33

Unit Three Education 35

Part One Education 36

Part Two Text A Global Headhunting 40

Text B Education:It's Not Just about the Boys.Get Girls into School. 43

Part Three Test Yourself 46

Part Four Extend Your Reading 49

Unit Four Language 51

Part One The Importance of Learning a Second Language 52

Part Two Text A Second Language Learning 55

Text B The Web Way to Learn a Language 58

Part Three Test Yourself 61

Part Four Extend Your Reading 64

Unit Five Advertising 66

Part One A Very Short History of Advertising 67

Part Two Text A What's in a Name? 70

Text B Basic Advertising Techniques 73

Part Three Test Yourself 75

Part Four Extend Your Reading 78

Unit Six Management 80

Part One How to Hire Employees 81

Part Two Text A How America's Most Successful Executives Accomplish So Much in So Little Time 85

Text B Women Leap off Corporate Ladder 89

Part Three Test Yourself 93

Part Four Extend Your Reading 96

Unit Seven Computer 97

Part One Computers:Everything You Need to Know 98

Part Two Text A Computer-linked Injury 102

Text B Can Computer Viruses Be Domesticated to Serve Mankind? 107

Part Three Test Yourself 111

Part Four Extend Your Reading 114

Unit Eight Biology 116

Part One Biology's New Forbidden Fruit 117

Part Two Text A The Biology of What It Means to Be Gay 122

Text B Genetic Engineering in Agriculture 127

Part Three Test Yourself 132

Part Four Extend Your Reading 135

Unit Nine Love,Marriage and Family 137

Part One The Bottom Line 138

Part Two Text A No One Way to Keep Love in Bloom,Experts Say 141

Text B On Splitting 145

Part Three Test Yourself 148

Part Four Extend Your Reading 151

Unit Ten Live Smart and Work Smart 153

Part One Choose Optimism 154

Part Two Text A What It Takes 157

Text B Laughter as Therapy for Patient and Caregiver 162

Part Three Test Yourself 166

Part Four Extend Your Reading 169

Key 170