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Unit 1 Communication 1

Part One Text:The Effects of Mass Communication—Four Questions 1

Part Two Reading Passage:The Effects Debate 17

Unit 2 Mass Media 19

Part One Text:The Changing Media 19

Part Two Reading Passage:Mass Media Models 34

Unit 3 Journalism 37

Part One Text:Journalism Trends 37

Part Two Reading Passage:A New Look at the New Journalism 47

Unit 4 News 51

Part One Text:What's News and What's Not 51

Part Two Reading Passage:Why a Falling Tree Doesn't Make News Unless a Reporter Hears It 66

Unit 5 Journalist 68

Part One Text:Why They Are Reformers Not Revolutionaries 68

Part Two Reading Passage:Personal Values in News 82

Unit 6 Magazine 86

Part One Text:A Short History of Magazines 86

Part Two Reading Passage:Consumer Magazines 103

Unit 7 Newspaper 107

Part One Text:Newspaper History—Journalism in the Making 107

Part Two Reading Passage:National Dailies 122

Unit 8 Radio 127

Part One Text:Radio News 127

Part Two Reading Passage:A Short History of Radio 143

Unit 9 Television 147

Part One Text:Television News 147

Part Two Reading Passage:Out of the Wasteland? 163

Unit 10 Internet 166

Part One Text:The Internet Today 166

Part Two Reading Passage:Who Shall Rule the Internet? 181

Unit 11 News Lead 187

Part One Text:Leads and Nut Graphs 187

Part Two Reading Passage:Hard-news Leads 207

Unit 12 News Writing 213

Part One Text:Newswriting:Three Considerations 213

Part Two Reading Passage:Why Reporters Invert Pyramids 231

Unit 13 Feature 234

Part One Text:Writing and Organizing Feature Stories 234

Part Two Reading Passage:Writing Tools 252

Unit 14 Interview 256

Part One Text:The Interview 256

Part Two Reading Passage:When to Use Direct Quotes 276

Unit 15 Press Freedom and Laws 279

Part One Text:A Short History of the First Amendment 279

Part Two Reading Passage:Responsible Reporting 297

Unit 16 Media Ethic 300

Part One Text:Media Industry Ethics 300

Part Two Reading Passage:The Difficulty of Ethics 321

References 325