现代商务英语综合教程 下 高职高专适用pdf电子书版本下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快] 温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页 直链下载[便捷但速度慢]   [在线试读本书]   [在线获取解压码]

现代商务英语综合教程 下 高职高专适用PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Unit One The Theory of International Trade 1

Pre-reading Discussions for the Text 1

Text:The Theory of Comparative Advantage—Historical Overview 2

Further Reading One:Reasons for Trade 18

Further Reading Two:International Trade and Investment 19

Unit Two World Trade Organization 22

Pre-reading Discussions for the Text 22

Text:What Is the World Trade Organization? 22

Further Reading One:World Trade Organization 33

Further Reading Two:Regionalism:Friends or Rivals? 35

Further Reading Three:WTO Rules:Regional Trade Agreements 37

Unit Three Marketing 39

Pre-reading Discussions for the Text 39

Text:Target Marketing 39

Further Reading One:Historical Ears of Marketing 52

Further Reading Two:Marketing in the Overall Business 53

Further Reading Three:Markets 54

Unit Four Marketing Mix 57

Pre-reading Discussions for the Text 57

Text:The Four Ps 58

Further Reading One:Marketing 71

Further Reading Two:Marketing Study 73

Unit Five Promotion Activities 75

Pre-reading Discussions for the Text 75

Text:Special Promotional Activities 75

Further Reading One:Types of Advertising 87

Further Reading Two:Advertising Strategies 89

Unit Six Brand Strategy 91

Pre-reading Discussions for the Text 91

Text:Brand Strategy 92

Further Reading One:Products and Services 103

Further Reading Two:Names and Identities 105

Unit Seven Business and Managerial Ethics 107

Pre-reading Discussions for the Text 107

Text:Business and Managerial Ethics 108

Further Reading One:Ethics in Business 119

Further Reading Two:Professions 120

Unit Eight Gender and Race in Business 122

Pre-reading Discussions for the Text 122

Text:Women in History 123

Further Reading One:Racial Conflicts 136

Further Reading Two:Working Women 137

Unit Nine The Stocks 139

Pre-reading Discussions for the Text 139

Text:The Stocks 140

Further Reading One:Market Capitalization 151

Further Reading Two:Dividends 152

Unit Ten Business Recession 154

Pre-reading Discussions for the Text 154

Text:Business Recessions 155

Further Reading:Business Cycle 168

Unit Eleven Free Trade and Protectionism 170

Pre-reading Discussions for the Text 170

Text:Free Trade and Trade Barriers 171

Further Reading:Import Tariffs 184

Unit Twelve Intellectual Property Rights 187

Pre-reading Discussions for the Text 187

Text:Geographical Indication 187

Further Reading:Trademarks 201

GLOSSARY 204