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1．Who's Afraid of the Big,Bad Blog? 1

2．The Prescription for Efficient Management 7

3．A Healthy Way of Thinking 13

4．Green Youth and Academic Colours 16

5．All in a Day's Interview 20

6．The Next Generation of MBAs 25

7．Ready,Aim,Shop 29

8．An Intemet Enrtepreneur's Dotty Idea Pays Off 36

9．Outlook:Time to Undo the Merger? 41

10．The Blue-Collar CEO 49

11．The Coming Drug Bust? 54

12．The Seats of Power 58

13．Let's Make a Deal 63

14．Digital Hygiene for the Holidays 68

15．Coming to America 72

16．Be Aware of the Fraudster's Trade 78

17．World Executive Summary—What Could Derail the Current Expansion? 81

18．Will Germany's New Government Make a Difference for Its Economy? 84

19．Brown to Seek ￡ 1bn Windfall from Banks 89

20．Inequality Could Threaten Rising Prosperity 92

21．Economic Outlook:Polls Apart,Germany Is on Top 95

22．Reuben Brothers Keep Their Feet on the Ground 100

23．Destruction That Is Creating a Better America 105

24．An Interview with N.Gregory Mankiw 109

25．Parent-onomics 101 120

26．The Reality of Markets 125

27．Why Is Economics So Boring? 133

28．The Price Is Right 138

29．The Thing Itself 145

30．Peter Drucker's Legacy 154

31．Customers,Employees Come First for Many Female Executives 159

32．Global Poverty Needs a Global Answer 163

33．Finding Better Solutions Faster 170

34．Presentation Skills 178

35．The Key to Perfect Presentations 181

36．Problem Solving 189

37．Are You Creative? 193

38．Ten Ways to Watch Your Financial Weight 198

39．An Interview with Andrew Campbell 202

40．Engaging Leadership 210

41．The Changing Face of the Chinese Executive 217

42．The Strategic Conundrum 220

43．Cross-border Negotiation:the Most Important Business Skill You Can Possess 226

44．The Adaptive Corporation 234

45．A Delicate Balance between Risk and Reward 242

46．Mastering Uncertainty 249

47．Knowledge Is Today's Capital:an Interview with Thomas A.Stewart 258

48．An Interview with C.K.Prahalad 266

49．Co-creating Unique Value with Customers 274

50．Stretching Strategic Thinking 285