图书介绍
当代国际商务英语阅读pdf电子书版本下载
- 孟广君，苗颖主编；翁凤翔总主编；杨秀英，邱小林副主编 著
- 出版社： 上海：上海交通大学出版社
- ISBN：9787313045874
- 出版时间：2007
- 标注页数：363页
- 文件大小：17MB
- 文件页数：374页
- 主题词：国际贸易－英语－阅读教学－高等学校－教材
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图书目录
Background Knowledge 1
Chapter 1 General View of International Business 1
1.1 WTO 4
1.2 Globalization 12
Chapter 2 International Business Law 22
Background Knowledge 22
2.1 Elements of International Contract 25
2.2 International Trade Regulation 34
Background Knowledge 44
Chapter 3 Economic Integration 44
3.1 The European Union 48
3.2 North American Free Trade Agreement(NAFTA) 56
Chapter 4 International Trade 67
Background Knowledge 67
4.1 International Commercial Terms 70
4.2 Service in International Trade 76
Background Knowledge 88
Chapter 5 International Logistics 88
5.1 International Supply Chain 91
5.2 Warehouse and Inventory Control 103
Chapter 6 International Payments 111
Background Knowledge 111
6.1 Letter of Credit 116
6.2 Collection 128
Chapter 7 International Finance 137
Background Knowledge 137
7.1 Foreign Exchange and Its Transactions 140
7.2 Securities and Stocks 149
Chapter 8 International Marketing 160
Background Knowledge 160
8.1 Marketing Research 162
8.2 Product Policy—What Is Product Planning？ 174
Background Knowledge 189
Chapter 9 International Accounting and Taxation 189
9.1 Accounting Standardization 190
9.2 International Taxation 197
Chapter 10 International Human Resource Management 205
Background Knowledge 205
10.1 Managing Managers 209
10.2 International Labor Relations 223
Chapter 11 Foreign Direct Investment 231
Background Knowledge 231
11.1 Foreign Direct Investment 233
11.2 Costs and Benefits of FDI to the Nation-State 244
Chapter 12 International Business Environment 256
Background Knowledge 256
12.1 The Technological and Competitive Environment 259
12.2 The Global Social and Economic Environment 268
Background Knowledge 281
Chapter 13 Culture and International Business 281
13.1 Elements of Culture 283
13.2 Cultural Differences in International Business 293
Chapter 14 E-commerce 303
Background Knowledge 303
14.1 What is E-commerce？ 304
14.2 On-line Auction Business 311
Chapter 15 International Business Organizations 320
Background Knowledge 320
15.1 International Chamber of Commerce 321
15.2 International Standard Organization 331
Chapter 16 China's International Business 345
Background Knowledge 345
16.1 China's Conditions in International Business 346
16.2 The Prospect of China's International Business 352
Key to Exercises 362