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Unit 1 Job Interview 1

Part Ⅰ Warming-up 2

Part Ⅱ Pronunciation Listening 2

Part Ⅲ Focus on Listening 3

Listening 1 Job Advertisements 3

Listening 2 Applying for the Marketing Position 4

Listening 3 Job Interview:Rules and Advice 6

Part Ⅳ Language Study 7

Part Ⅴ Communicative Activity 8

Unit 2 Working Together 9

Part Ⅰ Warming-up 10

Part Ⅱ Pronunciation Listening 10

Part Ⅲ Focus on Listening 11

Listening 1 Requesting and Offering Help 11

Listening 2 Getting Along with Co-Workers 13

Listening 3 Writing a Self-Introduction Letter 14

Part Ⅳ Language Study 15

Part Ⅴ Communicative Activity 16

Unit 3 Job Descriptions 17

Part Ⅰ Warming-up 18

Part Ⅱ Pronunciation Listening 18

Part Ⅲ Focus on Listening 19

Listening 1 Different Departments of a Company 19

Listening 2 Office Regulations 20

Listening 3 Job Description:Office Manager 22

Part Ⅳ Language Study 23

Part Ⅴ Communicative Activity 24

Unit 4 Company History 25

Part Ⅰ Warming-up 26

Part Ⅱ Pronunciation Listening 26

Part Ⅲ Focus on Listening 27

Listening 1 History of Apple Inc 27

Listening 2 Initial Development of Samsung 28

Listening 3 The Ray Kroc Story—McDonald's Facts and History 29

Part Ⅳ Language Study 31

Part Ⅴ Communicative Activity 31

Unit 5 Career Development 32

Part Ⅰ Warming-up 33

Part Ⅱ Pronunciation Listening 33

Part Ⅲ Focus on Listening 34

Listening 1 The Importance of Communication in Career Development 34

Listening 2 On-the-job Training(OJT) 35

Listening 3 Asking for a Salary Raise 36

Part Ⅳ Language Study 38

Part Ⅴ Communicative Activity 39

Unit 6 Making Business Connections 40

Part Ⅰ Warming-up 41

Part Ⅱ Pronunciation Listening 41

Part Ⅲ Focus on Listening 42

Listening 1 Making Appointments 42

Listening 2 Building Business Relationships 44

Listening 3 Non-Verbal Communication in Building Relationships 45

Part Ⅳ Language Study 46

Part Ⅴ Communicative Activity 47

Unit 7 Ordering Goods 48

Part Ⅰ Warming-up 49

Part Ⅱ Pronunciation Listening 49

Part Ⅲ Focus on Listening 50

Listening 1 Calling for an Order 50

Listening 2 Placing an Order 52

Listening 3 Deliveries and Suppliers 53

Part Ⅳ Language Study 54

Part Ⅴ Communicative Activity 54

Unit 8 Signing a Contract 55

Part Ⅰ Warming-up 56

Part Ⅱ Pronunciation Listening 56

Part Ⅲ Focus on Listening 57

Listening 1 Electronic Contract 57

Listening 2 Signing an Employment Contract 58

Listening 3 Things to Consider Before Signing a Contract 59

Part Ⅳ Language Study 60

Part Ⅴ Communicative Activity 61

Unit 9 Marketing 62

Part Ⅰ Warming-up 63

Part Ⅱ Pronunciation Listening 63

Part Ⅲ Focus on Listening 64

Listening 1 Inbound Marketing 64

Listening 2 Making Time for Marketing 65

Listening 3 Telemarketing 66

Part Ⅳ Language Study 67

Part Ⅴ Communicative Activity 68

Unit 10 Advertising 69

Part Ⅰ Warming-up 70

Part Ⅱ Pronunciation Listening 70

Part Ⅲ Focus on Listening 71

Listening 1 Change the Odds 71

Listening 2 Marketing v.s.Advertising:What's the Difference? 72

Listening 3 Secrets to Succeed at Video Advertising 73

Part Ⅳ Language Study 75

Part Ⅴ Communicative Activity 75

Unit 11 Preparing for a Business Travel 76

Part Ⅰ Warming-up 77

Part Ⅱ Pronunciation Listening 77

Part Ⅲ Focus on Listening 78

Listening 1 Booking Flights and Hotels 78

Listening 2 Learning About the Business Trip 79

Listening 3 How to Pack for Air Travel 80

Part Ⅳ Language Study 82

Part Ⅴ Communicative Activity 82

Unit 12 Business Investment 83

Part Ⅰ Warming-up 84

Part Ⅱ Pronunciation Listening 84

Part Ⅲ Focus on Listening 85

Listening 1 Investment Environment 85

Listening 2 A Conversation with Adrian Fortino,Invest Detroit 86

Listening 3 Four Essentials of Small Business Investment 87

Part Ⅳ Language Study 89

Part Ⅴ Communicative Activity 89

Unit 13 Business Culture 91

Part Ⅰ Warming-up 92

Part Ⅱ Pronunciation Listening 92

Part Ⅲ Focus on Listening 93

Listening 1 BMW's Corporate Culture 93

Listening 2 Understanding Cultural Gaps for Business Travelers 95

Listening 3 The U.S.Business Culture 96

Part Ⅳ Language Study 97

Part Ⅴ Communicative Activity 98

Unit 14 Business Negotiation 99

Part Ⅰ Warming-up 100

Part Ⅱ Pronunciation Listening 100

Part Ⅲ Focus on Listening 101

Listening 1 Negotiations on Service and Contract 101

Listening 2 Negotiation on a Request 102

Listening 3 How to Win a Business Negotiation 104

Part Ⅳ Language Study 105

Part Ⅴ Communicative Activity 105

Unit 15 Planning for the Future 106

Part Ⅰ Warming-up 107

Part Ⅱ Pronunciation Listening 107

Part Ⅲ Focus on Listening 108

Listening 1 A Business Plan 108

Listening 2 A Conversation about Fiat's Future Plan 109

Listening 3 Prepare a Business Plan for Growth 110

Part Ⅳ Language Study 112

Part Ⅴ Communicative Activity 112

Reference Keys ＆ Scripts 113

参考文献 193