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Module 1 Merchant/Investment Inviting招商引资 3

Task 1 Name Cards名片 3

Warm-up：Have a Try 3

Background：Learn Something About Name Card 4

Discussion：Talk About How to Do the Task Well 4

Follow-up：Do It Yourself 14

Homework：Practice Makes Perfect 14

Extend Your Eyes 15

Task 2 Enterprise Profile企业形象 19

Warm-up：Have a Try 19

Background：Learn Something About Enterprise Profile 20

Discussion：Talk About How to Do the Task Well 24

Follow-up：Do It Yourself 26

Homework：Practice Makes Perfect 26

Extend Your Eyes 27

Task 3 Commercial Advertisement商业广告 31

Warm-up：Have a Try 31

Background：Learn Something About Commercial Advertisements 32

Discussion：Talk About How to Do the Task Well 36

Follow-up：Do It Yourself 42

Homework：Practice Makes Perfect 43

Exnd Your Eyes 43

Module 2 Foreign Trade Operations外贸业务 47

Task 4 Business Correspondence商务信函 47

Warm-up：Have a Try 47

Background：Learn Something About Business Correspondence 48

Discussion：Talk About How to Do the Task Well 52

Follow-up：Do It Youelf 56

Homework：Practice Makes Perfect 57

Extend Your Eyes 58

Task 5 Instruction Manual产品说明书 63

Warm-up：Have a Try 63

Background：Learn Something About Instruction Manual 64

Discussion：Talk About How to Do the Task Well 67

Follow-up：Do It Yourself 73

Homework：Practice Makes Perfect 74

Extend Your Eyes 75

Task 6 Business Documents商务单证 79

Warm-up：Have a Try 79

Background：Learn Something About Business Documents 80

Discussion：Talk About How to Do the Task Well 82

Follow-up：Do It Youelf 85

Homework：Practice Makes Perfect 86

Extend Your Eyes 87

Task 7 Business Contract商务合同 95

Warm-up：Have a Try 95

Background：Learn Something About Business Contract 98

Discussion：Talk About How to Do the Task Well 102

Follow-up：Do It Yourself 108

Homework：Practice Makes Perfect 108

Extend Your Eyes 111

Module 3 Routine Activities公司日常活动 115

Task 8 Routine Files日常办公文本 115

Warm-up：Have a Try 115

Background：Learn Someing About Rutine Files 116

Discussion：Talk About How to Do the Task Well 124

Follow-up：Do It Yourself 129

Homework：Practice Makes Perfect 130

Extend Your Eyes 130

Task 9 Business Travel商务旅游 135

Warm-up：Have a Try 135

Background：Learn Something About Business Travel 136

Discussion：Talk About How to Do the Task Well 138

Follow-up：Do It Yourself 141

Homework：Practice Makes Perfect 142

Extend Your Eyes 143

Task 10 Celebrations and Press Release商务庆典与新闻发布 147

Warm-up：Have a Try 147

Background：Learn Something About Celebrations and Press Release 148

Discussion：Talk About How to Do the Task Well 150

Follow-up：Do It Yourself 151

Homework：Practice Makes Perfect 152

Extend Your Eyes 153

Task 11 Market Investigation市场调研 157

Warm-up：Have a Try 157

Background：Learn Something About Market Investigation 159

Discussion：Talk About How to Do the Task Well 159

Follow-up：Do It Yourself 163

Homework：Practice Makes Perfect 164

Extend Your Eyes 164

Module 4 Enterprise Management企业管理 173

Task 12 Office Signs办公标识语 173

Warm-up：Have a Try 174

Background：Learn Something About Office Signs 174

Discussion：Talk About How to Do the Task Well 175

Follow-up：Do It Yourself 176

Homework：Practice Makes Perfect 177

Extend Your Eyes 177

Task 13 Application Documents for Studying Abroad出国文书 181

Warm-up：Have a Try 181

Background：Learn Something About Application Documents 182

Discussion：Talk About How to Do the Task Well 185

Follow-up：Do It Yourself 186

Homework：Practice Makes Perfect 187

Extend Your Eyes 188

Task 14 Merger and Acquisition企业并购 193

Warm-up：Have a Try 193

Background：Learn Something About Merger and Acquisition 194

Discussion：Talk About How to Do the Task Well 194

Follow-up：Do It Yourself 198

Homework：Practice Makes Perfect 199

Extend Your Eyes 199

Reference Version参考译文 201

Bibliography参考文献 234