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Unit One 1

Text A Travel as an Industry 1

Text B The Vacation and Leisure Traveler 6

Practical Writing： Notice （1） 8

Supplementary Reading Basic Approaches to the Study of Tourism （1） 13

Unit Two 15

Text A What is Tourism？ 15

Text B The Study of Tourism 18

Practical Writing： Notice （2） 21

Supplementary Reading Basic Approaches to the Study of Tourism （2） 26

Unit Three 28

Text A Globalization and the Tourism Industry 28

Text B Globalization and a New Type of Tourist 33

Practical Writing： Letter Writing （1） 37

Supplementary Reading Insecurity， Risks and Crises in Tourism 43

Unit Four 47

Text A Cultural Tourism 47

Text B Cultural Effects of Tourism 51

Practical Writing： Letter Writing （2） 54

Supplementary Reading Different Types of Tourism 59

Unit Five 63

Text A Hospitality Resources 63

Text B What Is Hospitality Management？ 66

Practical Writing： Invitation Card Writing 68

Supplementary Reading Ecotourism 73

Unit Six 77

Text A The Airline Industry 77

Text B The Motorcoach Industry 80

Practical Writing： Reservation Letter 82

Supplementary Reading Impact of Tourism on Employment 87

Unit Seven 89

Text A The Food Service Industry 89

Text B Junk Food and a Hectic Pace 93

Practical Writing： Letter of Confirmation 96

Supplementary Reading Early Food Services 101

Unit Eight 103

Text A Future Trends in Tourism 103

Text B The Arrival of Heritage Tourism 107

Practical Writing： Letter of Application 111

Supplementary Reading Are We There Yet？ 116

Unit Nine 119

Text A Recreation 119

Text B Casinos and Gaming 123

Practical Writing： Resume 126

Supplementary Reading The Walt Disney Company 130

Unit Ten 133

Text A The Language of Tourism 133

Text B Attractions 136

Practical Writing： Thank-you Letter 140

Supplementary Reading Entertainment and Shopping 145

Unit Eleven 147

Text A Types of Travel Agencies 147

Text B Travel Agency Organizations 151

Practical Writing： Complaints 154

Supplementary Reading The World Tourism Organization 159

Unit Twelve 162

Text A The Channels of Distribution 162

Text B Specialty Channelers 165

Practical Writing： Letters of Inquiry or Request 168

Supplementary Reading Establish a Promotional Mix for Travel Intermediaries 173

Unit Thirteen 175

Text A Special Segments of Business Travel 175

Text B Incentive Travel & Convention/Meeting Planners 180

Practical Writing： Welcome Speech 183

Supplementary Reading Tour Wholesalers and Operators 188

Unit Fourteen 190

Text A Studying Tourist Behavior 190

Text B Behavior of Individual Customers 194

Practical Writing： Advertisement 196

Supplementary Reading Bright Future for Travel Agents 202

Unit Fifteen 205

Text A Why is Demand Important？ 205

Text B Market Potential Analysis 208

Practical Writing： Business Reports 210

Supplementary Reading Mass-Market Tourism 216

Unit Sixteen 218

Text A Life-Seeing Tourism 218

Text B Improvement in Educational and Cultural Content of Tourism 220

Practical Writing： Hotel Reservation Agreement 223

Supplementary Reading Types of Destinations—Travel Experiences 230

References 232