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Unit One:International Trade 1

Pre-reading activity 1

Text A 1

Text B 7

Text C 13

Unit Two:Marketing 19

Pre-reading activity 19

Text A 19

Text B 24

Text C 30

Unit Three:International Finance 36

Pre-reading activity 36

Text A 36

Text B 41

Text C 46

Unit Four:International Business Law 51

Pre-reading activity 51

Text A 51

Text B 57

Text C 62

Unit Five:International Transportation 68

Pre-reading activity 68

Text A 68

Text B 77

Text C 85

Unit Six:International Investment 93

Pre-reading activity 93

Text A 93

Text B 101

Text C 108

Unit Seven:International Taxation 116

Pre-reading activity 116

Text A 116

Text B 122

Text C 127

Unit Eight:International Technology Transfer 134

Pre-reading activity 134

Text A 134

Text B 141

Text C 147

Unit Nine:Multinational Financial Management 154

Pre-reading activity 154

Text A 154

Text B 159

Text C 164

Unit Ten:Marketing High-Tech Products 170

Pre-reading activity 170

Text A 170

Text B 175

Text C 180

Unit Eleven:Information System 187

Pre-reading activity 187

Text A 187

Text B 192

Text C 198

Unit Twelve:Business Communication 204

Pre-reading activity 204

Text A 204

Text B 209

Text C 216

Unit Thirteen:Advertising Media 225

Pre-reading activity 225

Text A 225

Text B 230

Text C 235

Unit Fourteen:Leadership 243

Pre-reading activity 243

Text A 243

Text B 247

Text C 253

Unit Fifteen:Corporate Culture 258

Pre-reading activity 258

Text A 258

Text B 264

Text C 270

Unit Sixteen:Brand Management 276

Pre-reading activity 276

Text A 276

Text B 280

Text C 286

Unit Seventeen:Merger,Acquisition and Restructuring 293

Pre-reading activity 293

Text A 293

Text B 298

Text C 304

Unit Eighteen:Working Through Cross Culture 311

Pre-reading activity 311

Text A 311

Text B 316

Text C 321

Unit Nineteen:Consumer Behavior 326

Pre-reading activity 326

Text A 326

Text B 330

Text C 337

Unit Twenty:Globalization 342

Pre-reading activity 342

Text A 342

Text B 346

Text C 352

Unit Twenty-One:Corporate Strategy 362

Pre-reading activity 362

Text A 362

Text B 366

Text C 371

Unit Twenty-Two:Business Tourism 378

Pre-reading activity 378

Text A 378

Text B 382

Text C 388

Unit Twenty-Three:Electronic Commerce 395

Pre-reading activity 395

Text A 395

Text B 400

Text C 406