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Chapter One Economics经济学 1

Text A Microeconomics and Macroeconomics 1

Text B The Income-Expenditure Model 5

Text C Economics Basics：Production Possibility Frontier（PPF） and Opportunity Cost 9

Chapter Two Development Economics发展经济学 15

Text A What Is Development Economics？ 15

Text B The Harrod-Domar Growth Model 19

Text C China： Protecting the Environment and Improving Livelihoods of Farmers 23

Chapter Three International Economics国际经济学 31

Text A What Is International Economics？ 31

Text B The International Economy 35

Text C Factor-Endowment Theory 40

Chapter Four International Trade Theories国际贸易理论 47

Text A Absolute Cost Theory 47

Text B Comparative Cost Theory 50

Text C The World Trade Organization 57

Chapter Five International Trade Policies and Measures国际贸易政策与措施 63

Text A Free Trade or Protectionism？ 63

Text B Free Trade in Asian Style 69

Text C Trade Policy Tools 74

Chapter Six International Trade Practice国际贸易实务 81

Text A Incoterms 2010 81

Text B Cargo Insurance Guide 86

Text C Letter of Credit（L/C） 91

Chapter Seven International Business Negotiation国际商务谈判 95

Text A A Beginner’s Guide to International Business Negotiations 95

Text B United States Business Etiquette 99

Text C Eight Steps to Success in Negotiating—Importance of Business Negotiating 105

Chapter Eight International Finance国际金融 111

Text A The IMF’s Role at a Glance 111

Text B Exchange Rates 115

Text C Effort to Balance International Payments 120

Chapter Nine Monetary Banking货币银行学 125

Text A Money and Banks 125

Text B Who Needs a Swiss Bank？ 132

Text C What Is Money？ 139

Chapter Ten International Investment国际投资 147

Text A Foreign Direct Investment 147

Text B Trends and Recent Developments in Foreign Direct Investment 153

Text C China Is the Most Promising Source of FDI 158

Chapter Eleven Accountancy会计 163

Text A Accounting and Auditors 163

Text B Marsh to Make Payments More Transparent 169

Text C Accounting for Advertising Costs 175

Chapter Twelve International Business Law国际商法 181

Text A Formation of Agency 181

Text B Contract Law 186

Text C What Is Consideration？ 190

Chapter Thirteen Marketing市场营销 195

Text A What Is Marketing？ 195

Text B Four Principles of Marketing Strategy in the Digital Age 200

Text C Customer Retention：The Key to Growth and Profit 206

Chapter Fourteen Economic Management经济管理 213

Text A Virtual Economic Management 213

Text B Less Government Better for Business？ Not If History Provides a Guide 218

Text C Social Security Crisis？ Not If the Wealthy Pay Their Way 224

Appendix Business Terms（English and Chinese Interpretations）商务术语（英汉释义） 229