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Unit1 Preparation for Exhibition（展前） 3

Lesson One Brief Introductio to Conventions and Exhibitions 3

Section One：Lead in 3

Section Two：Speak and Act 4

Section Three：Intensive Reading 8

Section Four：Read M ore 12

Lesson Two Planning the Exhibi tion 13

Section One：Lead in 13

Section Two：Speak and Act 14

Section Three：Intensive Reading 18

Section Four：Read More 22

Lesson Three Exhibition Marketing 23

Section One：Lead in 23

Section Two：Speak and Act 24

Section Three：Intensive Reading 28

Section Four：Read More 32

Lesson Four Invitatio 34

Section One：Lead in 34

Section Two：Speak and Act 35

Section Three：Intensive Reading 40

Section Four：Read More 43

Unit2 At the Exhibition（展中） 47

Lesson One Receiving Clients 47

Section One：Lead in 47

Section Two：Speak and Act 48

Section Three：Intensive Reading 52

Section Four：Read More 56

Lesson Two Sales Presentation 57

Section One：Lead in 57

Section Two：Speak and Act 58

Section Three：Intensive Reading 63

Section Four：Read More 67

Lesson Three Business Negotiation 68

Section One：Lead in 68

Section Two：Speak and Act 68

Section Three：Intensive Reading 74

Section Four：Read More 77

Lesson Four Signing a Contract 78

Section One：Lead in 78

Section Two：Speak and Act 79

Section Three：Intensive Reading 83

Section Four：Read More 86

Lesson Five Organizing Activities 87

Section One：Lead in 87

Section Two：Speak and Act 87

Section Three：Intensive Reading 92

Section Four：Read More 95

Unit3 Exhibition Follow-Up（展后） 99

Lesson One Follow-up Businesses 99

Section One：Lead in 99

Section Two：Speak and Act 100

Section Three：Intensive Reading 103

Section Four：Read More 106

Lesson Two Exhibition Results Analysis 108

Section One：Lead in 108

Section Two：Speak and Act 108

Section Three：Intensive Reading 112

Section Four：Read More 116

Unit4 Convention（会议） 121

Lesson One Booking a Meeting 121

Section One：Lead in 121

Section Two：Speak and Act 121

Section Three：Intensive Reading 125

Section Four：Read More 130

Lesson Two Preparation for International Convention 132

Section One：Lead in 132

Section Two：Speak and Act 133

Section Three：Intensive Reading 137

Section Four：Read More 141

Lesson Three Opening and Closing Ceremony 143

Section One：Lead in 143

Section Two：Speak and Act 144

Section Three：Intensive Reading 148

Section Four：Read More 151

Lesson Four Notice 153

Section One：Lead in 153

Section Two：Speak and Act 154

Section Three：Intensive Reading 157

Section Four：Read More 160

附录1 主要国际会议、展览行业组织 162

附录2 会展词汇与术语 164

主要参考文献 172

练习参考答案 174