新编实用英语综合教程：辽宁版 3pdf电子书版本下载

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1 Promoting ActivitiesSection Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 7

Section Ⅲ Maintaining a Sharp Eye 9

Passage Ⅰ Promotion Methods 9

Passage Ⅱ 10 Rules for Attending Exhibitions in China 14

Section Ⅳ Trying Your Hand 17

Section Ⅴ Preparing for PRETCO 21

Section Ⅵ Having Some Fun 23

2 Company Profiles 24

Section Ⅰ Talking Face to Face 24

Section Ⅱ Being All Ears 29

Section Ⅲ Maintaining a Sharp Eye 31

Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 31

Passage Ⅱ Everyone Has a Chance to Win 36

Section Ⅳ Trying Your Hand 39

Section Ⅴ Preparing for PRETCO 43

Section Ⅵ Having Some Fun 44

3 Purchase and Payment 45

Section Ⅰ Talking Face to Face 45

Section Ⅱ Being All Ears 51

Section Ⅲ Maintaining a Sharp Eye 52

Passage Ⅰ Who Is Using My Credit Card Today? 52

Passage Ⅱ E-business Means Opportunities 57

Section Ⅳ Trying Your Hand 60

Section Ⅴ Preparing for PRETCO 65

Section Ⅵ Having Some Fun 66

4 Training Across Cultures 67

Section Ⅰ Talking Face to Face 67

Section Ⅱ Being All Ears 73

Section Ⅲ Maintaining a Sharp Eye 74

Passage Ⅰ Cultural Stereotypes and Misunderstandings 74

Passage Ⅱ Change,or Get Left Behind 79

Section Ⅳ Trying Your Hand 83

Section Ⅴ Preparing for PRETCO 87

Section Ⅵ Having Some Fun 88

5 Brands and Advertisements 89

Section Ⅰ Talking Face to Face 89

Section Ⅱ Being All Ears 94

Section Ⅲ Maintaining a Sharp Eye 95

Passage Ⅰ Elsie the Cow 95

Passage Ⅱ Experiential Branding 100

Section Ⅳ Trying Your Hand 104

Section Ⅴ Preparing for PRETCO 108

Section Ⅵ Having Some Fun 109

6 Sharing the Loss 110

Section Ⅰ Talking Face to Face 110

Section Ⅱ Being All Ears 116

Section Ⅲ Maintaining a Sharp Eye 118

Passage Ⅰ Sharing Economic Losses Through Insurance 118

Passage Ⅱ Be Careful with Your Policy 123

Section Ⅳ Trying Your Hand 126

Section Ⅴ Preparing for PRETCO 130

Section Ⅵ Having Some Fun 132

7 Busy Agenda and Schedule 133

Section Ⅰ Talking Face to Face 133

Section Ⅱ Being All Ears 139

Section Ⅲ Maintaining a Sharp Eye 141

Passage Ⅰ A Survey Report on Owner—Managers in the UK 141

Passage Ⅱ Michael Dell and His Business 146

Section Ⅳ Trying Your Hand 149

Section Ⅴ Preparing for PRETCO 155

Section Ⅵ Having Some Fun 156

8 Thinking Global,Acting Local 157

Section Ⅰ Talking Face to Face 157

Section Ⅱ Being All Ears 163

Section Ⅲ Maintaining a Sharp Eye 164

Passage Ⅰ Real WTO Challenges for China 164

Passage Ⅱ Sustainability 169

Section Ⅳ Trying Your Hand 173

Section Ⅴ Preparing for PRETCO 177

Section Ⅵ Having Some Fun 178

NEW WORDS AND EXPRESSIONS 179

VOCABULARY 186

PHRASES 193