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Unit Ⅰ Basis Section 1

Chapter 1　Management Thought and Functions 1

Part Ⅰ The Development of Management Thought 1

Part Ⅱ　The Four Management Functions 6

Part Ⅲ　Types of Managers and Managerial Roles 10

Chapter 2　The Enterprise Environment 16

Part Ⅰ The Competitive Environment 16

Part Ⅱ The External Environment 20

Part Ⅲ　Task Environment 24

Chapter 3　The Enterprise Resources 29

Part Ⅰ　Human Resource Management 29

Part Ⅱ　Financial Management 31

Part Ⅲ　Knowledge Economy 34

Chapter 4　Marketing 41

Part Ⅰ　What is Marketing 41

Part Ⅱ　The Marketing Mix 44

Part Ⅲ　Promotional Mix 47

Chapter 5　International Trade 59

Part Ⅰ　The Development and Forms of International Trade 59

Part Ⅱ　The Advantages of International Trade 64

Part Ⅲ　World Trade Organization 68

Chapter 6　The Changes of Trade 76

Part Ⅰ　Changes in the Patterns of International Trade 76

Part Ⅱ　Electronic Commerce 79

Part Ⅲ　EFTPOS 83

Unit Ⅱ Application Section 88

Chapter 1 Business Letter Writing 88

Chapter 2 Establishment of Business Relations 93

Chapter 3 Offer,Counter-offer and Acceptance 99

Chapter 4 Methods of Payment 105

Chapter 5 Packing and Shipment 111

Chapter 6 Insurance 118

Appendix Contracts 123