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1．抵达中国Arriving in China 1

Tip 1 Addressing Chinese People(1) 9

2．入住酒店Checking in at the Hotel 10

Tip 2 Addressing Chinese People(2) 15

3．视察分公司Inspecting the Branch Company 16

Tip 3 Keeping on Chinese Staff 22

4．安排日程Arranging Business Schedule 23

Tip 4 The Character of Chinese People 26

5．指导工作Supervising the Work 27

Tip 5 Chinese Consumer Market Has Enormous Potential 32

6．工作会议Working Meeting 33

Tip 6 The Middle and Western Region—a New Hot Spot for Investment 39

7．商务洽谈Business Negotiation 40

Tip 7 Finding a Chinese Business Partner 47

8．签订合同Signing a Contract 48

Tip 8 Development Zones in China 59

9．接待客户Meeting a Customer 60

Tip 9 Making Friends Is Better than Building Connections 63

10．参加展会At a Trade Fair 64

Tip 10 Taboos ofthe Chinese People 71

11．商务宴请（一）Business dinner(1) 72

Tip 11 The Subtleties of Banquet 79

12．商务宴请（二）Business dinner(2) 80

Tip 12 Winning Chinese People's Favor 89

13．观光购物Sightseeing and Shopping 90

Tip 13 Perception of Colors of Chinese People 94

14．文化休闲（一）RecreationalActivities(1) 95

Tip 14 Regarding Modesty as a Virtue 98

15．文化休闲（二）Recreational Activities(2) 99

Tip 15 Thirty-six Stratagems—a Wise Counsel for Commercial Competition 103

16．文化休闲（三）Recreational Activities(3) 104

Tip 16 TheArt of War—a Must-read ofCEOs 110

17．告别中国Leaving China 111

Tip 17 Participating in the Construction of China 118