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第一单元 出版业：传统与发展 1

Text A Publishing Industry： Basics 2

Ⅰ.What Is Publishing： A Definition 2

Ⅱ.Business Cases 3

Ⅲ.Learning Professional Terms 11

Ⅳ.Introduction to Publishing 12

Ⅴ.Making Money out of Publishing 14

Ⅵ.A Look at HarperCollins’ Global Publishing Strategy 16

Text B How Traditional Publishing Works 17

Topics for Further Study 33

第二单元 出版社：现状与未来 34

Text A Information 2014 2015 35

Ⅰ.Global Trends in Publishing 2014 35

Ⅱ.The World’s Largest Book Publishers 51

Ⅲ.Global Publishing Productivity Is Up， But Growth Is Down 59

Text B The Present and the Future 61

Ⅰ.What Is the Future of Publishing？ 61

Ⅱ.Exploring the Potential of Book Publishing in Digital Formats 62

Ⅲ.Self Publishing 63

Topics for Further Study 74

第三单元 数字化时代的出版 75

Text A What Is Digital Publishing？ 76

Text B The Future of Digital Publishing： An Optimist’s View 80

Text C Report and Analysis 85

Ⅰ.Global Digital Education Publishing Market 2015-2019 85

Ⅱ.Electronic Publishing Market Research Reports&Industry Analysis 87

Ⅲ.Print to Digital，Digital First，Simultaneous Publishing-What’s Your Strategy？ 87

Text D About the Laws 88

Ⅰ.Apple Loses Appeal， E-book Decision Is Affirmed 88

Ⅱ.Authors United and ABA Want to Bring Down Amazon，But Do They Have a Case？ 91

Topics for Further Study 92

第四单元 图书编辑 93

Text A Positions of Editors 94

Text B A Job Offer 105

Text C Editors’ Necessary Knowledge in Publishing Context 107

Ⅰ.The Process of Publishing 107

Ⅱ.Publishing as a Business 111

Ⅲ.Industry Sub-divisions 114

Ⅳ.Recent Developments 116

Ⅴ.Legal Issues 117

Ⅵ.Privishing 117

Text D A Free-lance Editor 118

Topics for Further Study 119

第五单元 图书制作 120

Text Production of Books： Producing and Getting Listed 121

Topics for Further Study 130

第六单元 图书营销 131

Text A German Books Promotion： For International Distribution 131

Text B The United States： A Framework of Market Analysis 137

Text C Digital Marketing： The 5 People You Need in Your Digital Marketing Dream Team 146

Topics for Further Study 148

第七单元 版权与版权法 149

Text A Copyrights 158

Ⅰ.Justification 159

Ⅱ.History 159

Ⅲ.Scope 162

Ⅳ.Obtaining and Enforcing Copyright 163

Ⅴ.Exclusive Rights 165

Ⅵ.Limitations and Exceptions to Copyright 166

Ⅶ.Transfer and Licensing， and Assignment 168

Ⅷ.Duration 170

Ⅸ.Copyright Infringement 172

Ⅹ.Treaties and International Agreements 172

Text B Universal Copyright Convention as Revised at Paris on 24 July 1971（Excerpt） 172

Topics for Further Study 186

第八单元 出版合同 187

Text A Book Contracts 188

Text B Book Contracts and Subsidiary Rights 192

Text C Sample Publishing Contract 194

Text D Oxford University Press Publishing Agreement 199

Text E Book Publishing Contracts： Checklist of Deal Terms 203

Topics for Further Study 209

第九单元 版权贸易与版权代理 210

Text A Basics of Copyright Exchange 213

Text B British： The Publishers Association Trade Mission to China 215

Text C What an Agent Does： The Scope on Day-to-day Agent Responsibilities 216

Text D Feasibility Study into Digital Copyright Exchange Launched 221

Topics for Further Study 226

第十单元 国际书展 227

Text A International Book Publishing Trade Shows and Conferences 228

Text B The Book Fairs 232

Ⅰ.The Frankfurt Book Fair 232

Ⅱ.Get London Reading： The London Book Fair 245

Ⅲ.bea 246

Ⅳ.Bologna 2015：Early Impressions from a Busy， Sunny Fair 252

Topics for Further Study 254