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教法和教材使用说明 1

1 Promoting Activities 7

Key and Translation 9

Class Work Design:(Three Sessions—Six Contact Hours) 29

Suggested Teaching Procedures and Class Activities 30

2 Company Profiles 39

Key and Translation 41

Class Work Design:(Three Sessions—Six Contact Hours) 59

Suggested Teaching Procedures and Class Activities 60

3 Purchase and Payment 73

Key and Translation 75

Class Work Design:(Three Sessions—Six Contact Hours) 95

Suggested Teaching Procedures and Class Activities 96

4 Training Across Cultures 111

Key and Translation 113

Class Work Design:(Three Sessions—Six Contact Hours) 135

Suggested Teaching Procedures and Class Activities 136

5 Brands and Advertisements 151

Key and Translation 152

Class Work Design:(Three Sessions—Six Contact Hours) 170

Suggested Teaching Procedures and Class Activities 171

6 Sharing the Loss 179

Key and Translation 180

Class Work Design:(Three Sessions—Six Contact Hours) 197

Suggested Teaching Procedures and Class Activities 198

7 Busy Agenda and Schedule 207

Key and Translation 208

Class Work Design:(Three Sessions—Six Contact Hours) 228

Suggested Teaching Procedures and Class Activities 229

8 Thinking Global,Acting Local 237

Key and Translation 238

Class Work Design:(Three Sessions—Six Contact Hours) 256

Suggested Teaching Procedures and Class Activities 257