图书介绍
战略管理pdf电子书版本下载
- （英）克利夫·鲍曼（Cliff Bowman）著 著
- 出版社： 北京：中国人民大学出版社；普兰蒂斯霍尔出版公司
- ISBN：7300024599
- 出版时间：1997
- 标注页数：152页
- 文件大小：5MB
- 文件页数：160页
- 主题词：
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图书目录
1 What is strategic management? 1
Making strategic decisions 1
Problems with corporate planning 5
Mission statements 6
Developing a strategic perspective 9
Organizations or firms? 11
Corporate versus business level strategy making 13
Developing skills in strategic management 13
Case study:Workgear Ltd 15
2 Analyzing the environment 27
The Five Forces model 27
The overall attractiveness of the industry 31
Looking into the future 32
Industry life cycle 34
Interrelationships between the five forces 34
Buyer segments 38
Competitor analysis 40
Bringing it all together:integrating the environmental analysis 43
Casework 45
3 Competitive strategy 47
Assessing the generic strategy concept 56
Buyer needs 60
Value chains 62
Positioning the firm 65
Casework 71
4 The organizational implications of different strategies 73
Achieving cost leadership 73
Cost leadership,stability and strategic fit 79
Achieving differentiation 80
From differentiation to cost leadership 82
From cost leadership to differentiation 84
Pursuing cost leadership and differentiation simultaneously 85
Two types of differentiation 87
Casework 88
5 Analyzing the organization 89
Structure and systems 90
Culture,style and values 93
Skills and resources 95
comparing the current position with the desired position 97
Casework 98
6 Managing strategic change 99
Judging the extent of change required 101
Visions and missions 101
Force field analysis 104
Getting movement 106
Dealing with momentum 108
Research into strategic change 113
Casework 114
7 Corporate strategy and global strategy 115
Managing diverse corporations 118
Sharing activities:the key to success 121
How to diversify? 122
When to diversify? 125
How to structure the corporation? 126
Global strategy 130
Appendix:Workgear case analysis 135
Recommended reading 149
Index 151