国际商务联系学pdf电子书版本下载

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PREFACE 1

CHAPTER ONE BASIC CONCEPTS 15

Ⅰ Information Theory 15

Ⅱ Theory of Human Communication 22

Ⅲ International Business Communication 24

Ⅳ Prerequisites for the Subject 26

CHAPTER TWO CULTURAL INFLUENCES 30

Ⅰ Different Cultures mean Different Communications 30

Ⅱ Comparisons between Written and Oral Communications 36

Ⅲ English,a Changing Language 40

Ⅳ English and Chinese as Cormmon Business Languages 43

Ⅰ Modes of Business COmmunication 49

CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES 49

Ⅱ Business Communication Principles(I) Completeness,Conciseness,Consideration 51

Ⅲ. Business Communication Principles(I) Concreteness, Clearness, Courtesy, Correctness 61

CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE MESSAGES 72

Ⅰ. Importance of Good Planning 72

Ⅱ. Five Planning Steps 74

Ⅲ. Basic Organizational Approaches 85

Ⅳ. Composition of the Message and Its Completion 91

CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING 99

Ⅰ. Domestic Business Letters 99

Ⅱ. International Business Letters 111

Ⅲ. The Job Application Messages 114

Ⅳ. Other Main Types of Business Writing Memos,Cables,Telexes and Faxes 124

Ⅰ. Direct Requests 132

CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH 132

Ⅱ. Good News Messages 139

Ⅲ. Bad News Messages 145

Ⅳ. Routine Business Letters 149

CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES 166

Ⅰ. Some Guidelines 166

Ⅱ. Thank-you Messages 168

Ⅲ. Messages for Joyous Occasions 171

Ⅳ. Messages of Sympathy 174

Ⅴ. Invitations and Responses 178

CHAPTER EIGHT ORAL COMMUNICATIONS 184

Ⅰ. Importance of Effective Oral Communication in Interna-tional Business 184

Ⅱ. Behavioral Variables Affecting Oral Presentations 186

Ⅲ. Main Types of Oral Communications and Their Preparation 189

Ⅳ. Listening 193

CHAPTER NINE TRANSLATION FOR INTERNATIONAL BUSINESS 197

Ⅰ. Newmark's Dynarmics of Translation 197

Ⅱ. Communicative Translation 199

Ⅲ. Some Suggestions for Comm 202

Ⅳ. Examples of Written Translations for Business 203

CHAPTER TEN A FEW WORDS ABOUT THE HI-TECHS USED FOR COMMUNICATIONS IN INTER-NATIONAL BUSINESS 209

Ⅰ. Just a Few Words 209

Ⅱ. Products Now Available 209

Ⅲ. Things to be Available Soon 213

Ⅳ. Possible Effects on Business Communicators 214