图书介绍
销售学入门 英文版 第5版pdf电子书版本下载
- (美)查尔斯 M.富特雷尔(Charles M.Futrell)著 著
- 出版社: 北京:机械工业出版社
- ISBN:7111064216
- 出版时间:1998
- 标注页数:558页
- 文件大小:28MB
- 文件页数:583页
- 主题词:
PDF下载
下载说明
销售学入门 英文版 第5版PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台)。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用!后期资源热门了。安装了迅雷也可以迅雷进行下载!
(文件页数 要大于 标注页数,上中下等多册电子书除外)
注意:本站所有压缩包均有解压码: 点击下载压缩包解压工具
图书目录
PART Ⅰ 1
Selling as a Profession 1
1 The Life. Times. and Career of the Professional Salesperson 2
2 Relationship Marketing: Where Personal Selling Fits 38
3 Social. Ethical. and Legal Issues in Selling 64
PART Ⅱ 93
Prepazatian for Relationship Selling 93
4 The Psychology of Selling: Why People Buy 94
5 Communication and Persuasion: It's Not All Talk 130
6 Sales Knowledge; Customers. Products. Technologies 156
PABT Ⅲ 189
The Relationship Selling Process 189
7 Find Your Prospect. Then Plan Your Sales Call 190
8 Select Your Presentation Method. Then Open It Strategically 226
9 Elements of Making a Great Sales Presentation 270
10 Welcome Your Prospect's Objections 302
11 Closing Begins the Relationship 336
12 Service and Follow-up for Customer Retention 368
PART Ⅳ 389
Cazeezs in Selling 389
13 Retail Selling: Challenging and Rewarding 390
14 Organizational Selling: Business. Services. and Nonprofit 418
PART Ⅳ 439
Managing yourself, your Cazeez and Others 439
15 Time. Territory and Self-Management: Keys to Success 440
16 Planning, Organizing, Staffing of Successful Salespeople 464
17 Motivation. Compensation. Leadership. and Evaluation of Salespeople 498
Notes 530
Glossary of Selling Terms 538
Photo Credits and Acknowledgments 547
Name Index 549
Company Index 551
Subject Index 553