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Contents 1

Unit One 1

Text A This Generation Means Business 1

Text B America's Vision for a Digital Future 5

Text C Company Description:Nokia Corporation 9

Unit Two 13

Text A The Richest Man in the World 13

Text B Invitation for Bids(IFB) 17

Text C Business Partners 20

Unit Three 24

Text A Good Luck to Your Job Seeking 24

Text B Adverting on the Web 28

Text C Annual Performance Review:Tool for Success? 32

Text A Not in Finland Anymore?More Like Nokialand 35

Unit Four 35

Text B New Economy Dressing for Success 39

Text C Putting Your Job Interview into Rehearsal 43

Unit Five 47

Text A Exports Can Make You King of the Heap 47

Text B Negotiating Compensation:It's More Than Just Money 51

Text C Applying for a New Boss 55

Unit Six 58

Text A Telecommuting:Technology Instead of Traffic 58

Text B Flea Market Shopping Can Be Satisfying 62

Text C CEOs in Hot Water 66

Unit Seven 70

Text A Women at the Top? 70

Text B When the New Boss Is Hell on Wheels 73

Text C Gossip:Your Way up the Corporate Ladder 77

Text A The Joy of SOHO:Making a Life While Making a Living 82

Unit Eight 82

Text B Ten Steps to a Successful Good-bye 86

Text C General Electric Is Like a Grocery Store 91

Unit Nine 95

Text A Background to the Euro 95

Text B Stepping up to the Firing Line 100

Text C When Companies Are Place to Work 105

Unit Ten 110

Text A Chasing Fame 110

Text B What Is Economics? 115

Text C The Container Store 119

Unit Eleven 122

Text A Where Do We Go from Here? 122

Text B The Power of the Well Managed Database(Ⅰ) 128

Text C The Power of the Well Managed Database(Ⅱ) 134

Text A Technologies Can Take off Fast 139

Unit Twelve 139

Text B The World Economy on the Edge(Ⅰ) 145

Text C The World Economy on the Edge(Ⅱ) 151

Unit Thirteen 159

Text A Changing the Rules of the Marketing Game(Ⅰ) 159

Text B Changing the Rules of the Marketing Game(Ⅱ) 165

Text C When Do Commercials Boost Sales? 171

Unit Fourteen 177

Text A Competitive Strategy in the Information Age 177

Text B So the Elephants Danced(Ⅰ) 184

Text C So the Elephants Danced(Ⅱ) 189

Unit Fifteen 194

Text A Brand Strategies and Consumer Behavior 194

Text B Electronic Cash and the End of National Markets(Ⅰ) 200

Text C Electronic Cash and the End of National Markets(Ⅱ) 207

参考文献 215