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Chapter2　The Challenges for Communication in the New Century 1

Part One Foundations for Management Communication 1

Chapter1　Business Communication Management Success 1

Learning about Business Communication 1

目录 1

Writing about Business Communication 2

Why We Wrote This Bilingual Book 2

The Values Explored in This Book 3

Does Experience Bear out These Claims 4

Myths of Communication 5

译文 7

About Communication 11

The Role of Communication in Business 12

The Barriers of Effective Business Communication,and How to Overcome Them 16

How to Solve Business Communication Problems 20

Trends and Challenges in Business and　Administration Communication 21

Summary 25

Questions for Discussion 25

Exercises 26

译文 27

Chapter3　Winning Hearts and Minds through Effective Presentations 39

Part Two Oral Business Communication 39

The Gentle Art of Persuation 40

Getting to the Heart and Soul of Persuation 41

Developing a Persuasive Argument 44

Building Credibility(Ethos) 44

Winning Hearts through Winning Words(Pathos) 47

Preparing to Present 51

Summary 56

Questions for Discussion 57

Exercise 57

译文 58

Cultural Concepts and the Differences Between Chinese and Foreign Business Practice 72

Chapter4 Crosscultural Management and Business Communication 72

How to Handle Communication Effectivelly 74

Learning about and Respecting Other Cultures 77

Summary 82

Questions for Discussion 82

Exercises 83

译文 84

Chapter5 Using Technology in Communication 93

The Role of Communication Technology 93

Developing Effective Presentation 94

Transparencies 98

Tips for Visual and Audio Support 99

Music and Voiceover 99

Using Email Communication 101

Using the Mobile Phone 105

Summary 105

Questions for Discussion 106

Exercise 106

译文 107

Chapter6 What is A Business Negotiation 117

About Negotiation 117

Three Types of Negotiation 117

Some Principles of Negotiation 118

When to Say No!—Your Best Alternative to a Negotiated Agreement 124

Preparation before Negotiation 126

Overcoming Barriers to Principled Negotiation 133

Summary 134

Questions for Discussion 134

Exercises 135

译文 136

Part Three Written Communication in Business 150

Chapter7 Guidelines for Management Writing 150

The Differences Between Oral and Written Communication 150

The Costs of Poor Correspondence 151

Guidelines for Management Writing 153

Making Your Writing Easy to Read 158

Summary 161

Questions for Discussion 162

Excercise 162

译文 163

Chapter8 Correspondence 173

Form and Style ofBusiness Letters 173

Parts ofthe Standard Business Letter 175

A Note about Format and Font 179

Saying“Yes”and“No”in a Letter 182

Short Forms for Written Communication 191

Summary 202

Questions for Discussion 203

Exercise 203

译文 204

Chapter9 Proposal and Business Plan 228

Writing a Proposal 228

How to Write a Business Plan 234

Summary 248

Questions for Discussion 249

Exercise 249

译文 250

Referrences 267