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Introduction 1

Part One Fundamentals of Effective SpeakingChapter 1 Acquiring the Basic Skills 2

Take Heart from the Experience of Others 4

Keep Your Goal Before You 9

Predetermine Your Mind to Success 12

Seize Every Opportunity to Practice 15

Chapter 2 Developing Confidence 18

Get the Facts About Fear of Speaking in Public 19

Prepare in the Proper Way 22

Predetermine Your Mind to Success 28

Act Confident 29

Chapter 3 Speaking Effectively the Quick and Easy Way 33

Speak About Something You Have Earned the Right to Talk About Through Experience or Study 34

Be Sure You Are Excited About Your Subject 40

Be Eager to Share Your Talk with Your Listeners 43

Part Two Speech,Speaker,and AudienceChapter 4 Earning the Right to Talk 48

Limit Your Subject 49

Develop Reserve Power 50

Fill Your Talk with Illustrations and Examples 53

Use Concrete,Familiar Words That Create Pictures 60

Chapter 5 Vitalizing the Talk 63

Choose Subjects You Are Earnest About 64

Relive the Feelings You Have About Your Topic 70

Act in Earnest 71

Chapter 6 Sharing the Talk with the Audience 72

Talk in Terms of Your Listeners'Interests 73

Give Honest,Sincere Appreciation 76

Identify Yourself with the Audience 78

Make Your Audience a Partner in Your Talk 80

Play Yourself Down 82

Part Three The Purpose of Prepared and Impromptu TalksChapter 7 Making the Short Talk to Get Action 88

Give Your Example,an Incident from Your Life 94

State Your Point,What You Want the Audience to Do 100

Give the Reason or Benefit the Audience May Expect 102

Chapter 8 Making the Talk to Inform 105

Restrict Your Subject to Fit the Time at Your Disposal 106

Arrange Your Ideas in Sequence 108

Enumerate Your Points as You Make Them 109

Compare the Strange with the Familiar 110

Use Visual Aids 117

Chapter 9 Making the Talk to Convince 120

Win Confidence by Deserving It 122

Get a Yes-Response 122

Speak with Contagious Enthusiasm 126

Show Respect and Affection for Your Audience 127

Begin in a Friendly Way 128

Chapter 10 Making Impromptu Talks 133

Practice Impromptu Speaking 134

Be Mentally Ready to Speak Impromptu 137

Get into an Example Immediately 138

Speak with Animation and Force 139

Use the Principle of the Here and Now 139

Don't Talk Impromptu—Give an Impromptu Talk 140

Part Four The Art of CommunicatingChapter 11 Delivering the Talk 144

Crash Through Your Shell of Self-Consciousness 145

Don't Try to Imitate Others—Be Yourself 146

Converse with Your Audience 148

Put Your Heart into Your Speaking 152

Practice Making Your Voice Strong and Flexible 153

Part Five The Challenge of Effective SpeakingChapter 12 Introducing Speakers,Presenting and Accepting Awards 158

Thoroughly Prepare What You Are Going to Say 160

Follow the T-I-S Formula 163

Be Enthusiastic 167

Be Warmly Sincere 167

Thoroughly Prepare the Talk of Presentation 168

Express Your Sincere Feelings in the Talk of Acceptance 169

Chapter 13 Organizing the Longer Talk 171

Get Attention Immediately 172

Avoid Getting Unfavorable Attention 180

Support Your Main Ideas 182

Appeal for Action 187

Chapter 14 Applying What You Have Learned 192

Use Specific Detail in Everyday Conversation 194

Use Effective Speaking Techniques in Your Job 195

Seek Opportunities to Speak in Public 196

You Must Persist 197

Keep the Certainty of Reward Before You 199

Acknowledgments 205