图书介绍
国际贸易英语教程新编pdf电子书版本下载
- 曹湘洪，康元非主编 著
- 出版社： 北京：科学出版社
- ISBN：7030236084
- 出版时间：2010
- 标注页数：191页
- 文件大小：80MB
- 文件页数：200页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Chapter 1 Globalization and International Trade 1
1.1 The Trend of Globalization 1
1.2 Driving Forces of Globalization 4
1.3 The Globalization Debate 11
Summary 15
Exercises 15
Chapter 2 International Trade and Theory 19
2.1 Brief History of International Trade 19
2.2 Reasons of International Trade 21
2.3 Benefits of International Trade 24
2.4 Theories of International Trade 25
Summary 39
Exercises 39
Chapter 3 Government Policies on International Trade 41
3.1 Arguments for Protectionism 42
3.2 Instruments of Trade Policies 43
3.3 Arguments for Trade Policy 51
Summary 55
Exercises 56
Chapter 4 Culture and Communication in the Globalised World 58
4.1 What Is Culture? 58
4.2 The Determinants of Culture 60
4.3 Cross-cultural Communication 66
4.4 Business Etiquette 71
Summary 74
Exercises 75
Chapter 5 Legal Systems in International Trade 76
5.1 Different Legal Systems 76
5.2 Legal Concepts Relating to International Trade 78
5.3 Laws of Concern in International Trade 79
5.4 Intellectual Property Rights 82
5.5 Operational Concerns of Multinational Corporations 85
5.6 Conflict of Laws 86
Summary 89
Exercises 89
Chapter 6 Balance of Payments and Foreign Exchange Market 93
6.1 Balance of Payments(BOP) 93
6.2 Foreign Exchange Market(FX market) 102
Summary 112
Exercises 112
Chapter 7 Exporting,Importing and Countertrade 114
7.1 International Trade in General 114
7.2 Market Research 115
7.3 Forms of Exporting 118
7.4 Methods of Payment 122
7.5 Countertrade 127
Summary 129
Exercises 129
Chapter 8 Financing in International Trade 131
8.1 Import/Export Financing 131
8.2 Managing Foreign Exchange Risk 136
Summary 143
Exercises 144
Chapter 9 International Marketing 146
9.1 Target Market Selection 146
9.2 Marketing Concentration and Marketing Diversification 147
9.3 Globalization of Markets and Brands 147
9.4 Marketing Management 149
9.5 Product Policy 151
9.6 Distribution Strategy 157
9.7 Promotion Strategy 161
9.8 Pricing Strategy 164
Summary 167
Exercises 167
Chapter 10 World Trading System and Regional Trading Integration 169
10.1 World Trading System 169
10.2 Regional Economic Integration 174
10.3 Current Regional Integrations 178
Summary 184
Exercises 185
References 189