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Unit 1 Globalization 1

Text A：China Goes Global 1

Text B：The Global Market:Translating and Localizing 8

Reading Strategy 16

Unit 2 Credit Card 19

Text A：How Does a Credit Card Work? 79

Text B：Two Essays About the History of Credit Card 27

Reading Strategy 34

Unit 3 Personal Branding and Company Branding 37

Text A：The Brand Called you 37

Text B：The Key to Successful Branding in China 46

Reading Strategy 53

Unit 4 Wal-Mart 59

Text A：The Model Manager of Wal-Mart 59

Text B：Wal-Mart Nation 67

Reading Strategy 75

Unit 5 International Trade 79

Text A：Survey of International Trade 79

Text B：Biography of Adam Smith 86

Reading Strategy 94

Unit 6 Silicon Valley Success Stories 97

Text A：Tesla Motor's Second Electric Car Will Be Made in Silicon Valley 97

Text B：The Legend of Silicon Valley 104

Reading Strategy 113

Unit 7 Marketing Innovation 115

Text A：P＆G's Innovation Culture 115

Text B：P＆G:A Japanese Marketing Success Story 123

Reading Strategy 130

Unit 8 The History of Chinese Banking System 133

Text A：The History of Chinese Banking System 133

Text B：The World Bank 141

Reading Strategy 148

Unit 9 Management 151

Text A：What Is Management? 151

Text B：Peter F. Drucker—Father of Modern Management 157

Reading Strategy 163

Unit 10 Management Theories 165

Text A：Organizing Process in Management 165

Text B：Management:Historical Perspectives 175

Reading Strategy 183

Unit 11 Microcredit 187

Text A：Loans Among Family Members 187

Text B：Loans and Family:Do They Mix? 194

Unit 12 Partnership 201

Text A：Hard Time in Starting a Small Business 201

Text B：Muhammad Yunus and His Grameen Bank 207

Unit 13 Merger and Acquisition in Business 217

Text A：Chinese M＆A:Moving Target 217

Text B：Microsoft's Mating Dance 225

Unit 14 The International Business Law 231

Text A：China's New Company Law 231

Text B：Forms of Foreign Investment in China 239

Unit 15 Learn Mandarin 245

Text A：Get Ahead,Learn Mandarin 245

Text B：Verbal Communication in Business 253

Unit 16 Business Communication 259

Text A：Nonverbal Behaviors in Different Business Cultures 259

Text B：Doing Business in the U.S.A. 268