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Introduction 1

Part One:Getting Started with Cocoa Touch 9

Chapter 1:Building Your First iPhone App 9

Getting the Tools 9

Installing Xcode 10

Getting the iPhone SDK 12

What Lies Ahead for the SDK? 15

Exploring Your New Tools 17

Every Flashlight Needs a Parts List 18

Some Assembly Required 22

Taking It for a Run on Your Mac 23

Revision Decision 25

Chapter 2:The Power of Brackets 29

Objective-C:The Nuts and Bolts for Your iPhone App 30

The Land of Square Brackets 30

The Object of It All 31

Telling Your Objects to Do Things 32

Masses of Classes 33

Classes in Detail 34

The Methods Behind the Madness 37

Categorically Speaking 38

Implementation:The Brains Behind the Beauty 39

Creating New Classes 41

Managing Memory 43

Take a nil Pill 45

Autorelease with Ease 46

Properties and Dots 48

Methods of Class 49

Initializing Objects 50

Deallocation Location 51

Loops:For Better or For Worse 52

Your Exceptional Code 53

Learn by Crashing 54

Selector Projector 57

Show Your id 58

Where to Go from Here 61

Developer Documentation 61

Learn to Be Lazy 64

Chapter 3:Cocoa Touch:Putting Objective-C to Work 65

Get in Cocoa Touch 65

The Big Three:Models,Views,Controllers 66

Views 67

Models 67

Controllers 68

Value Objects 69

Let's Get Primitive 69

Objectified 70

Collections 73

Copying in Depth 74

Property Lists 75

Mutable Versus Immutable 75

Make It Mutable 76

Protect Your Data 77

Delegation and Data Sources 78

Targets and Actions 80

User Interface:The Hard Way 81

User Interface:The Easy Way 86

Notifications 97

Singletons 100

Singletons as Globals 100

Where to Go from Here 101

The Language of Design 102

Chapter 4:Design Tools:Building a Better Flashlight 103

Plan Before You Code 103

Why Call in a Designer? 103

Design Goals 104

What's Unique about iPhone Design? 105

The Design Process 107

Living in Harmony with Your Designer 111

Feedback:Don't Take Your Own Word for It 113

The Providers of Feedback 113

Flashlight 2.0 115

Bigger,Stronger,Faster 115

The Light Side 116

The Flip Side 117

The Drawing Board 118

Technical Design:Between Pictures and Code 118

Start Naming 119

Where to Go from Here 121

Ready to Code! 121

Part Two:Development in Depth 125

Chapter 5:Getting Serious about Development 125

Beyond the Template 125

Pick Your SDK 126

Change Project Settings 126

Change Target Settings 127

Build Settings 132

Duplicity 134

Make It Official 135

Join the iPhone Developer Program 135

Open the Door 136

When It Fails 151

You're Now Mobile 154

Ready to Roll 154

Chapter 6:A Flashlight for Pros 155

A Guided Tour 155

Where to Start? 156

Open the Guide Book 156

Flashlight_ProAppDelegate 157

NIB Files:Something to Look At 158

MainWindow.xib 159

MainView.xib 160

View Sizing 162

Autoresizing 163

SettingsView.xib 165

AboutView.xib 168

Refine the Look 169

LightView 169

IFInfoView 174

Making Cocoa Touch Your Own 183

UIColor+Brightness 183

UIView+Brightness 184

UIView+Concealed 184

Fashion Your Models 190

SOSModel 190

FlashlightModel 192

Pull Yourself Together 194

MainViewController 194

SettingsViewController 201

AboutViewController 204

Localized Languages:Capisce? 206

Localizable.strings 206

AboutView.xib 209

Wrapping It Up 209

Part Three:The Business End 213

Chapter 7:Finishing Touches 213

Beta Testing 213

Your App Works for You...But 213

Ad Hoc ＆ Roll 215

Clean Up Your Act 227

Beautification Committee 227

Speaking in Tongues 228

Web Development 229

The Site 229

App Store,Here You Come 232

Chapter 8:For Sale 233

Sign on the Dotted Line 233

Welcome 233

First Order of Business 234

Stake Your Claim 238

Export Compliance 238

Overview 239

Ratings 244

Upload-Show It Off 245

Pricing-Pick Your Price 248

Localization 249

Review 250

Tweak It 250

The Market 252

Metrics 252

Competition 255

Two Developers,One Store 256

Pricing Strategies 258

Try Before You Buy 259

Upload 261

The Final Profile 261

The Final Target 262

The Final Build 262

The Final Upload 263

The Final Test 264

The First Promotion 265

App Review 265

Make Sure You Haven't Broken Any Rules 266

Coping with Rejection 267

Ready for Sale 268

Launch Day 269

Chapter 9:You've Got Customers! 271

Tracking Sales 271

Daily Reports 272

Monthly Financial Reports 275

Getting Paid 276

Advertising and Promotion 276

Press Release 277

Find a Mouth 277

Social Networking:Word-of-Mouth on Steroids 278

The Big Bang 281

Online Advertising 283

Promotion Codes 287

Sale Prices 289

Plotting It Out 290

Monitor Coverage 291

Customer Support 298

Everything Is Perfekt 298

Crash Course 298

Dealing with Support Email 299

Product Updates 300

New Info 300

Welcome Back,iTunes 301

Upgrades(or Lack Thereof) 302

Congratulations! 303

Part Four:Appendix 307

Appendix A:Where to Go from Here 307

Index 315