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Unit 1 Overview of Tourism 1

Objectives 1

Leading-in 1

Situational Dialogue 2

Text 4

Further Reading 7

Practice 9

Western Culture ABC 9

Cross-cultural Communication Skills 10

Translation Studies 11

Unit 2 Understanding of Service 13

Objectives 13

Leading-in 13

Situational Dialogue 15

Text 19

Further Reading 22

Practice 24

Western Culture ABC 25

Cross-cultural Communication Skills 25

Translation Studies 27

Unit 3 Preparations before Tour 29

Objectives 29

Leading-in 29

Situational Dialogue 30

Text 31

Further Reading 34

Practice 37

Western Culture ABC 38

Cross-cultural Communication Skills 38

Translation Studies 40

Unit 4 Greeting Guests 43

Objectives 43

Leading-in 43

Situational Dialogue 45

Text 47

Further Reading 50

Practice 51

Western Culture ABC 52

Cross-cultural Communication Skills 53

Translation Studies 54

Unit 5 Hotel Accommodation 57

Objectives 57

Leading-in 57

Situational Dialogue 58

Text 60

Further Reading 62

Practice 63

Western Culture ABC 64

Cross-cultural Communication Skills 65

Translation Studies 66

Unit 6 Chinese Cuisine 69

Objectives 69

Leading-in 69

Situational Dialogue 71

Text 72

Further Reading 75

Practice 77

Western Culture ABC 78

Cross-cultural Communication Skills 78

Translation Studies 80

Unit 7 Tour Arrangement 83

Objectives 83

Leading-in 83

Situational Dialogue 84

Text 86

Further Reading 88

Practice 90

Western Culture ABC 90

Cross-cultural Communication Skills 92

Translation Studies 93

Unit 8 Survey of Chinese Culture 97

Objectives 97

Leading-in 97

Situational Dialogue 98

Text 100

Further Reading 102

Practice 104

Western Culture ABC 104

Cross-cultural Communication Skills 106

Translation Studies 108

Unit 9 Ancient Chinese Architecture 109

Objectives 109

Leading-in 109

Situational Dialogue 110

Text 111

Further Reading 115

Practice 116

Western Culture ABC 117

Cross-cultural Communication Skills 118

Translation Studies 120

Unit 10 Classical Chinese Garden 123

Objectives 123

Leading-in 123

Situational Dialogue 124

Text 125

Further Reading 128

Practice 130

Western Culture ABC 131

Cross-cultural Communication Skills 132

Translation Studies 134

Unit 11 Major Religions in China 139

Objectives 139

Leading-in 139

Situational Dialogue 140

Text 142

Further Reading 145

Practice 146

Western Culture ABC 147

Cross-cultural Communication Skills 148

Translation Studies 149

Unit 12 Buddhism and Temple Tour 152

Objectives 152

Leading-in 152

Situational Dialogue 153

Text 155

Further Reading 157

Practice 159

Western Culture ABC 160

Cross-cultural Communication Skills 161

Translation Studies 162

Unit 13 Traditional Chinese Festivals 165

Objectives 165

Leading-in 165

Situational Dialogue 167

Text 170

Further Reading 173

Practice 174

Western Culture ABC 175

Cross-cultural Communication Skills 175

Translation Studies 177

Unit 14 ChineseArt 181

Objectives 181

Leading-in 181

Situational Dialogue 183

Text 185

Further Reading 188

Practice 190

Western Culture ABC 191

Cross-cultural Communication Skills 191

Translation Studies 193

Unit 15 Recreation and Entertainment 197

Objectives 197

Leading-in 197

Situational Dialogue 198

Text 200

Further Reading 202

Practice 204

Western Culture ABC 204

Cross-cultural Communication Skills 205

Translation Studies 207

Unit 16 Complaints in Tourism 210

Objectives 210

Leading-in 210

Situational Dialogue 211

Text 212

Further Reading 213

Practice 214

Western Culture ABC 215

Cross-cultural Communication Skills 216

Translation Studies 217

Unit 17 Tourism in the Future 220

Objectives 220

Leading-in 220

Situational Dialogue 221

Text 223

Further Reading 228

Practice 230

Western Culture ABC 230

Cross-cultural Communication Skills 231

Translation Studies 232

Unit 18 Farewell 234

Objectives 234

Leading-in 234

Situational Dialogue 235

Text 236

Further Reading 238

Practice 239

Western Culture ABC 239

Cross-cultural Communication Skills 240

Translation Studies 243