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Chapter 1 Introduction to Electronic Commerce 1

Part 1 Lead-in 2

Part 2 Intensive Reading 3

Text A China's Other E-commerce Giant Follows Its OwnPath 3

Text B MajorTypes of E-commerce 5

Part 3 Situational Dialogue 9

Dialogue 1 Running an Online Business 10

Dialogue 2 What Kind of E-commerce Suits Our Business 11

Part 4 Extensive Reading 13

Part 5 Self-assessment Exereises：Thinking and Practice 20

Chapter 2 E-marketing 23

Part 1 Lead-in 24

Part 2 Intensive Reading 25

Text A How to Make YourE-mail Marketing Simple，Clear and Awesome 25

Text B What's SEO 27

Part 3 Situational Dialogue 30

Dialogue 1 Common Types of E-marketing 30

Dialogue 2 Social Media Networks in China 32

Part 4 Extensive Reading 33

Part 5 Self-assessment Exereises：Thinking and Practice 35

Chapter 3 Electronic Payment 39

Part 1 Lead-in 40

Part 2 Intensive Reading 41

Text A How to Use PayPal on the Google Play Store 41

Text B How to Use Apple Pay 43

Part 3 Situational Dialogue 45

Dialogue 1 Different Types of E-payment 45

Dialogue 2 How Electronic Payment Works 46

Part 4 Extensive Reading 47

Part 5 Self-assessment Exercises：Thinking and Practice 48

Chapter 4 Logistics Management 51

Part 1 Lead-in 52

Part 2 Intensive Reading 53

Text A Amazon and Its Own Delivery 53

Text B Using Logistics Technology to Start a Business 55

Part 3 Situational Dialogue 57

Dialogue 1 Send a Figure Through Express Mail 57

Dialogue 2 Tracking the Mail 59

Part 4 Extensive Reading 61

Part 5 Self-assessment Exercises：Thinking and Practice 63

Chapter 5 Customer Relationship Management 65

Part 1 Lead-in 66

Part 2 Intensive Reading 67

Text A What iS Social CRM 67

Text B How to Serve Your Social CRM in a Better Way 68

Part3 Situational Dialogue 71

Dialogue 1 Introduce the CRM into the Company's Management System 71

Dialogue 2 How Could I Improve the Application of CRM in Sales 72

Part 4 Extensive Reading 73

Part 5 Self-assessment Exercises：Thinking and Practice 75

Chapter 6 Cyber-attack and Internet Fraud 79

Part 1 Lead-in…- 80

Part 2 Intensive Reading 81

Text A How to Prevent Cyber-attack 81

Text B Be Cautious When Shopping Online 83

Part 3 Situational Dialogue 86

Dialogue 1 Internet Fraud 86

Dialogue 2 Hacked E-mail Account 87

Part 4 Extensive Reading 89

Part 5 Self-assessment Exercises：Thinking and Practice 92

Chapter 7 Cross-border E-commerce 95

Part 1 Lead-in 96

Part 2 Intensive Reading 97

Text A How to Develop Overseas Customers Online 97

Text B How Not to Be a Spammer 99

Part 3 Situational Dialogue 102

Dialogue 1 Develop Foreign Customer by Face Book 103

Dialogue 2 E-mail Direct Marketing in Foreign Trade 105

Part 4 Extensive Reading 107

Part 5 Self-assessment Exercises：Thinking and Practice 110

Chapter 8 New Trends in E-commerce 113

Part 1 Lead-in 114

Part 2 Intensive Reading 115

Text A The Eraof“Internet+”in China 115

Text B The Era of WeChat Business 118

Part 3 Situational Dialogue 121

Dialogue 1 Shopping with Smart Phone 122

Dialogue 2 Cash Burning on E-commerce 124

Part 4 Extensive Reading 126

Part 5 Self-assessment Exercises：Thinking and Practice 131

附录1 阅读篇章译文 135

附录2 课后练习参考答案 151

附录3 2010—2014年全国自考《电子商务英语》试卷及答案 161