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BtoC电子商务开发 影印版pdf电子书版本下载
- 美国Microsoft公司著 著
- 出版社： 北京：北京大学出版社
- ISBN：7900629661
- 出版时间：2000
- 标注页数：394页
- 文件大小：41MB
- 文件页数：413页
- 主题词：
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图书目录
Chapter 1:Understanding Electronic Commerce 1
Overview of E-Commerce 1
Tour of a Sample Site 4
Practice:Visiting the Sample Site 5
Introduction to Commerce Server 9
Review Questions 13
Chapter 2:Building a Site 15
Creating a Site Foundation 15
Practice:Using the Site Foundation Wizard 17
Creating a Site 18
Practice:Creating and Testing a Site 19
Working with the Server Administration Pages 22
Lab 2:Creating a New Commerce Server Site 25
Review Questions 29
Chapter 3:Enhancing the Product Catalog 31
Introducing Commerce Server Objects 31
Modifying Wizard-Generated Catalog Pages 36
Adding Product Search Capability 38
Practice:Implementing Search by Various Parameters 39
Implementing Cross-Sell 42
Lab 3:Customizing Product Catalog Pages 45
Review Questions 49
Chapter 4:Managing a Shopping Cart 51
Managing a Shopping Session 51
Adding Items to a Shopping Cart 54
Displaying,Updating,and Removing Items 59
Implementing Price Promotions 62
Practice:Implementing Price Promotions 66
Implementing Upsell 67
Lab 4:Implementing Upsell 71
Review Questions 77
Chapter 5:Processing Orders 79
Understanding Order Processing 79
Running the Order Processing Pipeline(OPP) 83
Understanding the Plan Pipeline 88
Review Questions 93
Chapter 6:Checking Out 95
Capturing Shopper Information 95
Practice:Customizing the Shipping Page 97
Computing Order Value 99
Adding a Scriptor Component 104
Lab 6:Adding a Scriptor Component 107
Review Questions 111
Chapter 7:Completing the Purchase Process 113
Understanding Purchase 113
Executing the Purchase OPP 115
Tracking an Order 117
Securing Business Transactions 123
Lab 7:Tracking Order Status 125
Review Questions 131
Chapter 8:Tracking Shopper Information 133
Using Cookies to Track Shoppers 133
Practice:Using Cookies to Track Shoppers 135
Using Registration Table to Track Shoppers 138
Lab 8:Tracking Shoppers Using Registration Table 143
Review Questions 153
Chapter 9:Introducing Business-to-Business Commerce 155
Business-to-Business Commerce 155
Business Partner Functionality 156
Lab 9:Implementing Business Partner Functionality 160
Review Questions 169
Appendix A:Lab and Practice Solution Files 171
Appendix B:Setup Guide 271
Appendix C:Microsoft Site Server 3.0 Commerce Edition Perfomrance Kit 291
Glossary 333
Index 385