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Unit 1 Business and Trade 1

Work Objectives 1

Module Ⅰ Lead-in:Looking ＆ Thinking 1

Module Ⅱ Listening ＆ Speaking 3

Module Ⅲ Reading ＆ Understanding 6

Reading A International Trade 6

Reading B Yard Sales in the United States 14

Module Ⅳ Linking up:Reading Skills ＆ Word Building 21

Module Ⅴ Building-up More Skills 26

Module Ⅵ Funny Time 30

Unit 2 Company Presentations 31

Work Objectives 31

Module Ⅰ Lead-in:Looking ＆ Thinking 31

Module Ⅱ Listening ＆ Speaking 33

Module Ⅲ Reading ＆ Understanding 36

Reading A A Trend—Businesses Today Go Global 36

Reading B IKEA—Making Life Better 44

Module Ⅳ Linking up:Reading Skills ＆ Word Building 51

Module Ⅴ Building-up More Skills 55

Module Ⅵ Funny Time 58

Unit 3 Conference and Exhibition 59

Work Objectives 59

Module Ⅰ Lead-in:Looking ＆ Thinking 59

Module Ⅱ Listening ＆ Speaking 61

Module Ⅲ Reading ＆ Understanding 64

Reading A Trade Show—A Promising Industry 64

Reading B Fashion Shows 70

Module Ⅳ Linking up:Reading Skills and Word Building 77

Module Ⅴ Building-up More Skills 80

Module Ⅵ Funny Time 83

Unit 4 New Retailing Program 84

Work Objectives 84

Module Ⅰ Lead-in:Looking ＆ Thinking 84

Module Ⅱ Listening ＆ Speaking 86

Module Ⅲ Reading ＆ Understanding 90

Reading A Factory-to-Store Strategy Pays Off for US Retailer 90

Reading B Carrefour—World's Largest Food Retailer 98

Module Ⅳ Linking up:Reading Skills and Word Building 105

Module Ⅴ Building-up More Skills 108

Module Ⅵ Funny Time 112

Unit 5 Business Dinner 113

Work Objectives 113

Module Ⅰ Lead-in:Looking ＆ Thinking 113

Module Ⅱ Listening ＆ Speaking 115

Module Ⅲ Reading ＆ Understanding 118

Reading A Doing Business over Meals 118

Reading B A Bigger and Better Reception 123

Module Ⅳ Linking up:Reading Skills and Word Building 130

Module Ⅴ Building-up More Skills 132

Module Ⅵ Funny Time 136

Unit 6 Brands 137

Work Objectives 137

Module Ⅰ Lead-in:Looking ＆ Thinking 137

Module Ⅱ Listening ＆ Speaking 139

Module Ⅲ Reading ＆ Understanding 141

Reading A Developing A New Brand 141

Reading B The Importance of Brands 149

Module Ⅳ Linking up:Reading Skills and Word Building 155

Module Ⅴ Building-up More Skills 157

Module Ⅵ Funny Time 161

Unit 7 Money and Banking Matter 162

Work Objectives 162

Module Ⅰ Lead-in:Looking ＆ Thinking 162

Module Ⅱ Listening ＆ Speaking 164

Module Ⅲ Reading ＆ Understanding 167

Reading A How the Pound Killed British Industry 167

Reading B How to Turn Your Clicks to Cash 174

Module Ⅳ Linking up:Reading Skills and Word Building 181

Module Ⅴ Building-up More Skills 184

Module Ⅵ Funny Time 189

Unit 8 Marketing 190

Work Objectives 190

Module Ⅰ Lead-in:Looking ＆ Thinking 190

Module Ⅱ Listening ＆ Speaking 192

Module Ⅲ Reading ＆ Understanding 195

Reading A Give Benefits Not Products 195

Reading B Internet Marketing Promotion Today 201

Module Ⅳ Linking up:Reading Skills and Word Building 209

Module Ⅴ Building-up More Skills 213

Module Ⅵ Funny Time 217

Unit 9 Customer Service 218

Work Objectives 218

Module Ⅰ Lead-in:Looking ＆ Thinking 218

Module Ⅱ Listening ＆ Speaking 220

Module Ⅲ Reading ＆ Understanding 223

Reading A Customer First Customer Service 223

Reading B Customized Shops Bring the Customers 230

Module Ⅳ Linking up:Reading Skills and Word Building 236

Module Ⅴ Building-up More Skills 241

Module Ⅵ Funny Time 243

Unit 10 Starting up Your Own Business 244

Work Objectives 244

Module Ⅰ Lead-in:Looking ＆ Thinking 244

Module Ⅱ Listening ＆ Speaking 247

Module Ⅲ Reading ＆ Understanding 250

Reading A Nike's E-recruitment Strategy 250

Reading B Start up the Easy Way by Opening A Franchise 257

Module Ⅳ Linking up:Reading Skills and Word Building 265

Module Ⅴ Building-up More Skills 267

Module Ⅵ Funny Time 271