管理实务英语pdf电子书版本下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快] 温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页 直链下载[便捷但速度慢]   [在线试读本书]   [在线获取解压码]

管理实务英语PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Unit Ⅰ Basic Knowledge of Business Section 3

Chapter 1 Introduction to Business Administration 3

Part Ⅰ Management Functions 3

Part Ⅱ Aims of Business Administration 6

Part Ⅲ Importance of Business 9

Chapter 2 Marketing 15

Part Ⅰ Market and Marketing 17

Part Ⅱ Marketing Management Process 22

Part Ⅲ Organizational Markets and Buying Behavior 24

Part Ⅳ Consumer Markets and Consumer Behavior 26

Part Ⅴ Marketing Services and Person Marketing 30

Part Ⅵ Guanxi Marketing 34

Chapter 3 Finance Management and Accounting 40

Part Ⅰ Finance Management Introduction and Functions 40

Part Ⅱ Capital Structure and Capitalization in Finance 45

Part Ⅲ Accounting Profession 51

Part Ⅳ Conventions of Contemporary Accounting 53

Chapter 4 Management of Information System 59

Part Ⅰ Science of Information 59

Part Ⅱ Information Management 63

Part Ⅲ Information Professional 68

Chapter 5 Logistics and Supply Chain Management 78

Part Ⅰ Introduction to Logistics and Supply Chain 78

Part Ⅱ Activities and Aims of Logistics 85

Chapter 6 Innovation and Globalization 91

Part Ⅰ The Sources of Invention and Innovation 91

Part Ⅱ Innovation Definitions 94

Part Ⅲ Globalization and Business Competition 99

Unit Ⅱ Application Section 109

Chapter 1 Business Letter Writing 109

Part Ⅰ Basic Knowledge 109

Part Ⅱ Layout of a Business Letter 111

Part Ⅲ Writing of Envelope 114

Part Ⅳ Exercises 116

Chapter 2 Establishment of Business Relations 117

Part Ⅰ Basic Knowledge 117

Part Ⅱ New Words and Expressions 117

Part Ⅲ Examples of Letters 119

Part Ⅳ Useful Sentence Patterns and Examples 120

Part Ⅴ Exercises 121

Chapter 3 Offer.Counter-offer and Acceptance 126

Part Ⅰ Basic Knowledge 126

Part Ⅱ New Words and Expressions 129

Part Ⅲ Examples of Letters 133

Part Ⅳ Useful Sentence Patterns and Examples 135

Part Ⅴ Exercises 137

Chapter 4 Methods of Payment 140

Part Ⅰ Basic Knowledge 140

Part Ⅱ New Words and Expressions 142

Part Ⅲ Examples of Letters 144

Part Ⅳ Useful Sentence Patterns and Examples 145

Part Ⅴ Exercises 146

Chapter 5 Packing and Shipment 150

Part Ⅰ Basic Knowledge 150

Part Ⅱ New Words and Expressions 151

Part Ⅲ Examples of Letters 153

Part Ⅳ Useful Sentence Patterns and Examples 155

Part Ⅴ Exercises 157

Chapter 6 Insurance 161

Part Ⅰ Basic Knowledge 161

Part Ⅱ New Words and Expressions 161

Part Ⅲ Examples of Letters 164

Part Ⅳ Useful Sentence Patterns and Examples 165

Pan Ⅴ Exercises 166

Chapter 7 Useful Sentence Patterns in Writing 171

Appendix 183

Appendix 1 Contracts 183

Appendix 2 Sales Contract 186

Appendix 3 Contract on Retaining Legal Counsel 188

Appendix 4 Compensation Trade Contract 189

Appendix 5 Chinese Translation of Unit Ⅰ 192

Appendix 6 Chinese Translation of Unit Ⅱ 266

Appendix 7 Answers of the Exercises of Unit Ⅱ 271

参考文献 275