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General Introduction:Cultural Adaptation in Mergers and Acquisitions&Michael B. Hinner 13

Intercultural Communication for a Global Society&D. Ray Heisey 43

A Review of the Concept of Intercultural Effectiveness&Guo-Ming Chen 71

Adapting to a New Culture:An Integrative Communication Theory&Young Yun Kim 93

Managing Intercultural Conflict:Applying the Culture-Based Situational Conflict Model&John Oetzel,Adolfo José Garcia 133

Cultural Constraints in Management Theories&Geert Hofstede 161

Contrastive Prototypes of Communication Styles in Decision-Making:Mawashi Style vs.Tooshi Style&Teruyuki Kume 185

Assertiveness as Communication Competence:A Comparison of the Communication Styles of American and Japanese Students&Arvind Singhal,Motoko Nagao 205

The Practice of Transformational Leadership in Chinese Culture:Constraints and Promises&Vivian Sheer 225

The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida&Steve Sizoo 247

Gender-Related Differences in Intercultural Communication&Andrea Graf 273

Advertising to the Bottom of the Pyramid:Communicating with Consumers in Developing Markets&Barbara Mueller 293

The Reflection of Culture in Global Business and Marketing Strategy&Marieke De Mooij 317

Visual Advertising across Cultures&Paul Messaris 333

The Role of Culture in Persuasive Presentations:An Israeli and New Zealand Student Video Exchange&Prue Holmes,Nurit Zaidman 367

Pragmatic Diversity,Pragmatic Transfer,and Cultural Identity&Yuxin Jia 389

Hispanic Ad Agencies:Taking the Pulse of Their Market&Felipe Korzenny,Maria Garcia Inglessis 411

Brand-Building in the Chinese Social and Cultural Contexts:Characteristics,Trends,and Problems&Junhao Hong,Xianhong Chen 419

Is the Chinese Self-Construal in Transition?&Nagesh Rao,Arvind Singhal,Li Ren,Jianying Zhang 429

Touring Culture（s）:Intercultural Communication Principles and International Tourism&Sundae R. Bean,Judith N. Martin 459