图书介绍
电子商务行业英语pdf电子书版本下载
- 本书编写组编 著
- 出版社： 北京：高等教育出版社
- ISBN：9787040355734
- 出版时间：2012
- 标注页数：167页
- 文件大小：23MB
- 文件页数：179页
- 主题词：电子商务－英语－职业教育－教材
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图书目录
Unit 1 What a Smart Shopper! 1
Unit Preview 1
Workplace Listening and Speaking 2
Dialogue 1 First Meeting at a Workplace 2
Dialogue 2 Talking About Online Shopping 4
Practical Reading 5
Passage 1 Alibaba：Open Sesame 5
Passage 2 Tips for Saving Money on Amazon 9
Simulated Writing Email 12
Workplace Project Shopping Online 15
Career Salon 16
Unit 2 Get You on Your Way! 19
Unit Preview 19
Workplace Listening and Speaking 21
Dialogue 1 Purchasing a Computer 21
Dialogue 2 How to Get Someone to Say Yes 22
Practical Reading 23
Passage 1 No Jobs?You Make Your Own 24
Passage 2 How to Start an Online Store 28
Simulated Writing Product Description 30
Workplace Project Starting an Online Store 35
Career Salon 36
Unit 3 Let's Negotiate! 39
Unit Preview 39
Workplace Listening and Speaking 41
Dialogue 1 Making an Air Ticket Reservation 41
Dialogue 2 Ata Trade Fair 42
Practical Reading 43
Passage 1 Your Niche Leads to Success 44
Passage 2 Negotiation in International Business 48
Simulated Writing Offer and Counter-Offer 50
Workplace Project Business Negotiation 55
Career Salon 56
Unit 4 Call It a Deal! 59
Unit Preview 59
Workplace Listening and Speaking 60
Dialogue 1 About Packaging 60
Dialogue 2 Can You Advance Shipment? 62
Practical Reading 63
Passage 1 A Flourishing Online Market 63
Passage 2 Amendment of L/C 68
Simulated Writing Sales Confirmation 70
Workplace Project Concluding a Transaction 74
Career Salon 75
Unit 5 Customers Are Always Right! 78
Unit Preview 78
Workplace Listening and Speaking 79
Dialogue 1 Sightseeing in Hangzhou 79
Dialogue 2 Complaints About Damaged Goods 81
Practical Reading 83
Passage 1 Haier：A Business Legend 83
Passage 2 Complaints：Customers in Control 87
Simulated Writing A Letter of Complaint 90
Workplace Project Meetings in the After-sales Department 93
Career Salon 94
Unit 6 Ready to Be the Power Seller?Go! 98
Unit Preview 98
Workplace Listening and Speaking 99
Dialogue 1 Visiting Alibaba 99
Dialogue 2 Improving My Site Traffic 101
Practical Reading 103
Passage 1 From Millions to Billions 103
Passage 2 Online Marketing 107
Simulated Writing Slogan 110
Workplace Project Designing an Online Marketing Plan 112
Career Salon 113
Unit 7 Culture Matters! 116
Unit Preview 116
Workplace Listening and Speaking 117
Dialogue 1 Table Manners 117
Dialogue 2 Giving＆Receiving Gifts 119
Practical Reading 120
Passage 1 Cultures：East vs.West 120
Passage 2 Business Etiquette for Global Challenges 125
Simulated Writing Speech 128
Workplace Project Making a Speech 131
Career Salon 132
Unit 8 Time Is Money! 135
Unit Preview 135
Workplace Listening and Speaking 136
Dialogue 1 Making an Appointment 136
Dialogue 2 Hosting a Meeting 137
Practical Reading 139
Passage 1 Are You in Your 80%or in Your 20%? 139
Passage 2 Be Master of Your Time 143
Simulated Writing Agenda 145
Workplace Project Arranging a Meeting 148
Career Salon 149
Glossary 152