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Unit 1 Sculpture 1

Reading and Translating 1

Reading A:The Human Figure in History(Excerpt) 1

Reading B:Foreword to an Exhibition 5

Simulated Writing:Commercial Letters 7

Listening and Speaking:Retailing ＆ Shopping 13

Unit 2 Landscape Art and E？ 19

Reading and Translating 19

Reading A:Suzhou:Its Gardens and Embroidery 19

Reading B:An Introduction to Embroidery Trade Association 23

Simulated Writing:Fax and E-mail 25

Listening and Speaking:Product Presentation 29

Unit 3 Advertising 34

Reading and Translating 34

Reading A:Why Advertising? 34

Reading B:Irritating TV Commercials 38

Simulated Writing:Commercial Advertisements 40

Listening and Speaking:Advertising 45

Unit 4 Package Design 50

Reading and Translating 50

Reading A:Food Packages 50

Reading B:Well-designed Packaging 54

Simulated Writing:Advertisements on the Internet 57

Listening and Speaking:Packaging 63

Unit 5 Product Design 67

Reading and Translating 67

Reading A:Product Design and Consumers'Choice 67

Reading B:Conditions of Sale for an Auction 70

Simulated Writing:Bidding Order 72

Listening and Speaking:Exhibition ＆ Auction 77

Reading A:Todd Oldham—A Famous Designer 83

Reading and Translating 83

Unit 6 Fashion Design 83

Reading B:The Designer Work Sheet 86

Simulated Writing:Sales Contract 89

Listening and Speaking:Inquiry and Offer 93

Unit 7 Ceramics 98

Reading and Translating 98

Reading A:Masterpieces of Chinese Art(Excerpt) 98

Reading B:Ceramics Studio Precautions 102

Simulated Writing:Commercial Invoice 104

Listening and Speaking:Agency 107

Unit 8 Jewelry Design 112

Reading and Translating 112

Reading A:Silver 112

Reading B:Jewelry Advertisements 116

Simulated Writing:Insurance Policy 118

Listening and Speaking:Insurance and Claim 123

Unit 9 Jnterier Design 128

Reading and Translating 128

Reading A:An Environment That Works 128

Reading B:20th Annual Interiors Awards Competition 131

Simulated Writing:Bill of Exchange 133

Listening and Speaking:Negotiation ＆ Contract 137

Unit 10 Furniture Design 142

Reading and Translating 142

Reading A:Furniture and Accessories 142

Reading B:North American Furniture Standards 146

Simulated Writing:Letter of Credit 149

Listening and Speaking:Joint Venture 153

Glossary 159

参考答案 181

参考译文 207