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Unit1 Economics经济学 1

TextA The World Economy on the Edge 2

TestB 1．Calming the Waters 16

2．The Chemistry of Growth 19

Unit2 Marketing市场营销 34

TextA Keeping Cool in China 34

TextB The Long Drive into the Middle Kingdom 51

Unit3 Investment投资 60

TextA The New Land of Opportunity 60

TextB China s Overseas Investment 73

TextA The Balance of International Payments 84

Unit4 Business Financing商业融资 84

TextB The Joint International Venture 98

Unit5 Management管理 112

TextA A Basic Description of Managerial Work 112

TextB The Japanese Approach to Business 126

Unit6 Banking银行业务 137

TextA A Healthy Shakeout 138

TextB Swiss Banking Secrecy 147

Unit7 The Futures Market期货市场 160

TextA Futures 160

TextB Fledging Futures Market Should Take Steps Towards World Stage 171

TextA Winning the Service Game 182

TextB The Service Encounter 195

TextA Stock 214

Unit9 Stock股票 214

TextB US Stock Exchanges 230

Unit10 Pricing定价 243

TextA Pricing Objectives and Strategies 243

TextB Poor Performance of Retail during Christmas Season：A Case for Changing Price Promotions 262

Unit11 Human Resources人力资源 277

TextA 1．Trained to Stay-How HSBC holds onto Staff 277

2．Guaranteed to Work-MARK McCORMACK s Success Secret 281

TextB 1．How to Find the Work You Love 288

2．Surviving Job Crashes 293

Unit12 Public Relations公共关系 304

TextA The Workings of Marketing Public Relations 305

TextB Tylenol Crisis：1996 318

TextA Welcome to the Wired World 332

Unit13 Business and Technology商业与科技 332

TextB Space Race 346

Unit14 Business Law商业法 361

TextA Business Law：Contract and Agency 362

TextB Business Law：Commercial Transaction and Bankruptcy 373

Unit15 International Business Co-operation国际商业合作 388

TextA Global Financial Centers 389

TextB Economic Integration and Cooperation：Ford in Europe 402

Unit16 Government and Trade政府与贸易 416

TextA Export Boosters 417

TextB Europe s Single Market 429

KEY TO THE EXERCISES 442

INDEX 534