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Chapter 1 China in an Age of Public Diplomacy 13

Chapter 2 International Public Opinion:Important for National Development 42

Chapter 3 News Spokesperson System 49

Chapter 4 "Shaping a Country"and "Communicating Its Image" 64

Chapter 5 How Local Regions Contribute to a Country's Overall Image 78

Chapter 6 Culture-based Communication with the World Beyond 88

Chapter 7 Power of Discourse in Cross-cultural Communication 107

Chapter 8 Translation:a Bridge across Cultures 118

Chapter 9 Opportunities and Challenges of the Internet 130

Chapter 10 Chinese Cultural Vitality Enhanced by Communication 140

Chapter 11 China's Image and the"China Model" 157

Part Ⅱ PracticesOne Public Diplomacy Is the Duty of All 165

Two The"China Train"on a Peaceful Development Track 172

Three Harmony Transcends Religious Beliefs 181

Four At Times of Crisis New Wisdoms Emerge 190

Five A Responsible Stakeholder 196

Six Cherishing History and Facing Reality 200

Seven Public Diplomacy to Promote Sino-Japanese Relations 203

Eight Do Not Turn Back the Clock of History 211

Nine A Smart Horse Does Return to Graze Old Pasture 215

Ten Training International Communicators 222

Eleven Reading and the Humanistic Spirit 226

Afterword 243

Index 245