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INTRODUCTION 1

“Every Day，There Is a New Question” 1

UNDERNEATH IT ALL 13

1.MISSION AND VALUES 13

So Much Hot Air About Something So Real 13

2.GANDOR 25

The Biggest Dirty Little Secret in Business 25

3.DIFFERENTIATION 37

Cruel and Darwinian？Try Fair and Effective 37

4.VOICE AND DIGNITY 53

Every Brain in the Game 53

YOUR COMPANY 61

5.LEADERSHIP 61

It’s Not Just About You 61

6.HIRING 81

What Winners Are Made Of 81

7.PEOPLE MANAGEMENT 97

You’ve Got the Right Players.Now What？ 97

8.PARTING WAYS 119

Letting Go Is Hard to Do 119

9.CHANGE 133

Mountains Do Move 133

10.CRISIS MANAGEMENT 147

From Oh-God-No to Yes-We’re-Fine 147

YOUR COMPETITION 165

11.STRATEGY 165

It’s All in the Sauce 165

12.BUDGETING 189

Reinventing the Ritual 189

13.ORGANIG GBOWTH 205

So You Want to Start Something New 205

14.MERGERS AND ACQUISITIONS 217

Deal Heat and Other Deadly Sins 217

15.SIX SIGMA 245

Better Than a Trip to the Dentist 245

YOUR CAREER 255

16.THE BIGHT JOB 255

Find It and You’ll Never Really Work Again 255

17.GETTING PROMOTED 277

Sorry，No Shortcuts 277

18.HARD SPOTS 299

That Damn Boss 299

19.WORK-LIFE BALANGE 313

Everything You Always Wanted to Know About Having It All（But Were Afraid to Hear） 313

TYING UP LOOSE ENDS 339

20.HERE,THERE,AND EVERYWHERE 339

The Questions That Almost Got Away 339

Acknowledgments 360

Index 363