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PART 1：GETTING ORIENTED 1

Chapter 1：Designing the First Impression 3

Discovering the Layout 4

An’Automattic’jump 7

Guiding the Eye 11

Applying the Gutenberg Diagram 11

Use color to draw attention 15

Chapter 2：Showing Your Personality 17

Unifying a Design to Forma Positive Impression 19

Using characters 21

Chapter 3：Zen and the Art of Navigation 26

Telling the Software What to Do 27

Everybody wants to direct 29

Avoid Login syndrome 31

Say what you do and do what I say 33

Chapter 4：All Links Are Not Created Equal 34

Using Ambient Signifiers As Navigational Clues 36

Showing signs of age on the Web 37

Chapter 5：Getting Your Head Out of the Tag Cloud 40

Justifying Innovation 42

When tojust say no 43

If you’re not part of the solution… 45

PART Ⅱ：LEARNING 47

Chapter 6：Surfacing the Trigger Words 49

Why Welcome Messages Are Useless 49

Designing for Scannability 51

Call-to-action phrases 52

Chapter 7：Labeling the Interface 55

Stop Labeling Your Assumptions 56

Chapter 8：Beyond Words and Onto Video 59

A Moving Picture Is Worth 10，000 Words 60

Using video to communicate problems 61

Using video to communicate ideas 62

The Ridiculously Simple Art of Protocasting 63

PART Ⅲ：SEARCHING 65

Chapter 9：Making Suggestions 67

Using Auto-complete as a Poka-yoke Device 68

The pitfalls 70

The right solution at the right time 72

Chapter 10：Getting Through the Results 73

Trusting the Standards That Actually Work Well 74

Offering away back to the results 76

Chapter 11：Refining Your Search 78

Keeping Advanced Simple 80

Progressive disclosure in action 81

Encouraging interaction 82

PART Ⅳ：DIVING IN 85

Chapter 12：Standardizing Playback Controls 87

The Mystery of Programming the VCR 87

But wait-there’s something better 92

Learning from the best and improving the rest 94

Chapter 13：Nailing Form Layout 97

Designing Forms That Flow 98

Perfecting OK/Cancel 101

Primary and secondary actions 102

It matters 104

Chapter 14：Conquering the Wizard 105

Set Clear Expectations 105

Establish limits 108

Chapter 15：Going the Extra Mile with Inline Validation 111

Communicating Errors and Giving Kudos 112

Updating information in real time 116

Chapter 16：Simplifying Long Forms 120

Clear Expectations 121

Chapter 17：Getting Them Signed In 126

Improving on Standards，Again 127

User name vs.a user’s name 127

Above and beyond 128

Chapter 18：Counting Characters 131

Reaching Your Limits 132

Poka-yoke in editing 134

A little extra warning 136

PART Ⅴ：PARTICIPATING 137

Chapter 19：Building Profiles 139

Progressive Enhancements 140

From data to dashboard 141

The blank slate 143

Chapter 20：Editing 144

The Right Tools at the Right Time 146

Hiding the advanced stuff 149

Cleaning up 150

Chapter 21：Making Social Connections 151

Friends vs.Followers 152

Not present at time of photo 155

Chapter 22：Designing the Obvious Blog 156

Three Ways to a Better Blog 157

The solutions 158

Follow not the fool 163

Chapter 23：Inviting Discussion 164

Letting Your Customers Speak 164

A question of trust 166

Usingyourotaku 166

Flagging the offenders 168

Get out of the way 168

Chapter 24：Getting a Good Rating 169

Clarity Over Efficiency 170

Credit where it’s due 172

PART Ⅵ：MANAGING INFORMATION 173

Chapter 25：Making RSS Meaningful 175

Deciphering the Options 177

Chapter 26：Tagging It 181

Taxonomies，Folksonomies，and Anomalies 183

Eliminating the language barrier 183

Explaining new ideas 184

Making suggestions 184

Searching，searching，searching 185

The future of tagging 186

Chapter 27：Getting Reorganized with Drag-and-Drop 187

The Three States of an Interaction 187

Invitation 187

Manipulation 188

Completion 190

Feeling complete 192

Justifying the functionality 192

Chapter 28：Managing Interruption with System Notifications 194

Designing for Change 196

Notification areas 198

Reusable Interface Elements 198

PART Ⅶ：MOVING ON 201

Chapter 29：Signing Off 203

Complicating the very simple 203

Compelling Users to Return 205

Reusing the space 206

Getting the message out 207

Chapter 30：Dusting Off Dusty Users 208

Turning the Inactive into the Devoted 209

Making it personal 210

Surveys 212

A chance to talk back 212

Don’t overdo it 213

Chapter 31：Letting Them Go 215

Losing Gracefully 216

Tying up loose ends 216

Gone，but （possibly） not lost 218

Conclusion：The Keys to Great Design 221