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Part Ⅰ：The arts sector：Size，growth，and audiences 3

1 An overview of the arts sector 3

2 Growth of the arts sector 13

3 Audiences for the arts 40

Part Ⅱ：The microeconomics of demand and supply 61

4 Consumer demand：An introduction 61

5 The characteristics of arts demand and their policy implications 85

6 Production in the performing arts 107

7 Firms and markets in the performing arts 116

8 Productivity lag and the financial problem of the arts 137

Part Ⅲ：The fine arts and museums 165

9 The market in works of art 165

10 The economics of art museums 187

Part Ⅳ Public policy toward the arts 219

11 Should the government subsidize the arts？ 219

12 Public and/or private support for the arts in the United States，Canada，and Western Europe 250

13 Direct public support for the arts in the United States 278

Part Ⅴ：Art，economy，and society 311

14 The arts as a profession：Education，training，and employment 311

15 The role of the arts in a local economy 336

16 The mass media，public broadcasting，and the cultivation of taste 360

17 Conclusion：Innovation，arts education，and the future of art and culture in the United States 385

Index 403