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Part One：Professionalism in Business 2

Introduction 2

1．Managing you rself and you r team 4

1.1 Managing your time 4

1.2 Working in a team 8

1.3 Understanding motivation 12

2．Planning your work 18

2.1 The rational approach 18

2.2 Making decisions 20

2.3 Monitoring and evaluation 26

3．Understanding marketing 30

3.1 Customer focus 30

3.2 Customers and stakeholders 34

3.3 The marketing mix 38

3.4 Pricing 40

3.5 Communication 45

4．Making financial decisions 50

4.1 Understanding costs 50

4.2 What is cash flow? 51

4.3 Making investment decisions 56

5．Operating internationally 61

5.1 Why do companies internationalise? 61

5.2 Why is it complicated? 63

5.3 What do we mean by culture? 65

5.4 Adapt or standardise? 69

Conclusions 72

Closing Assignment 73

References 74

Part Two：World Class English for Business Course Guide 76

Introduction 76

Course components 77

The coursebooks 77

The cassettes 77

Things you need 78

Using the course 79

Timing 79

Organisation of the coursebooks 79

Language used 79

Audio activities 80

Self-assessment 81