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PART Ⅰ TEXT 3

1 The Internationalization Process 3

2 The Global Business Environment 17

3 The Worid of International Trade 35

4 Managing Export Operations 61

5 Global Sourcing Strategy:R＆D,Manufacturing,and Marketing Interfaces 83

6 Licensing 105

7 The Design and Management of International Joint Ventures 113

8 International Strategy Formulation 132

9 The Impact of Globalization on the Organization of Activities 149

10 The Evolving Multinational 167

11 The Global Manager 178

12 Managing Government Intervention 196

13 Global Leadership 214

PART Ⅱ CASES ON INTERNATIONALIZATION 227

14 LEO Electron Microscopy Ltd:A Zeiss-Leica Cooperation 227

15 Kenny Rogers Roasters in China 238

16 Palliser Furniture Ltd 250

17 Neilson International in Mexico 264

18 Selkirk Group in Asia 276

19 Russki Adventures 291

20 Samsung China:The Introduction of Color TV 309

21 Cameron Auto Parts(A)—Revised 324

22 Hush Puppies Chile 334

23 Technophar in Viet Nam 350

24 Nora-Sakari:A Proposed Joint Venture in Malaysia 367

25 Mercedes Comes to Alabama 383

26 Where Have You Been?An Exercise to Assess Your Exposure to the Rest of the World's Peoples 392

27 HCM Beverage Company 399

28 Wil-Mor Technologies,Inc 411

PART Ⅲ MULTINATIONAL MANAGEMENT 425

29 Matra-Ericsson Telecommunications 1990 425

30 Toppan Moore 434

31 Black ＆ Decker-Eastern Hemisphere and the ADP Initiative(A) 448

32 GLOBAL Enterprises,Inc 460

33 Honeywell Inc. and Global Research ＆ Development 472

34 Hilti Corporation(A) 493

35 Bristol Compressors,Asia-Pacific 500

36 Matsushita Electric Industrial Ltd. Europe:Sales and Marketing,1994 512

37 DSL de Mexico S.A. de C.V 523

38 Larson in Nigeria—1994 534

39 Mabuchi Motor Co.,Ltd 542

40 Scotch-Brite(3M) 553

41 Enron Development Corporation 563

42 Crisis at Renault:The Vilvoorde Plant Closing(A) 580

43 The Brent Spar Platform Controversy(A) 596

Name Index 609

Subject Index 613